Associate Degree Programs
Vocational School of Bussiness Administration
Public Relations and Publicity
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
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Course Goals
Make students comprehend to have aims, develop the capacity of perception, learn to produce ideas and have the ability to analyse and synthesize; in short, make the students achieve to convert wills,desires and expectations to thoughts, thoughts to work and work to success.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week The concept of behavioral science lecture
2. Week Aim lecture
3. Week Learning lecture, project work
4. Week Learning Styles lecture
5. Week Perception lecture
6. Week Motivation lecture, visual application
7. Week Mid-term exam
8. Week Thought lecture
9. Week Relations lecture, visual application
10. Week Productivity lecture
11. Week Synthesis,Analysis,Synergy lecture
12. Week Stress lecture
13. Week The Results of Stress lecture
14. Week The idea of wholeness lecture
15. Week Final exam
16. Week Final
17. Week Final
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 35
Homework / Term Projects / Presentations 1 20
Attendance 13 5
Final Exam 1 40


Program Outcomes
PO-1P O 1. To have basic knowledge about Public Relations and Advertising
PO-2P O 2. To have basic knowledge about Human Resources
PO-3P O 3. To have basic knowledge about Marketing
PO-4P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5P O 5. To have basic knowledge about information technology
PO-6 P O 6. To have basic knowledge about Law
PO-7P O 7. To have basic knowledge about Project Management
PO-8P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9P O 9. To have professional English on Communication
PO-10P O 10. To have knowledge about effective Turkish Language
PO-11P O 11.To have knowledge about communication
PO-12P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1Aiming
LO-2Build up perception capacity
LO-3Produce ideas
LO-4Analyse
LO-5Synthesise
LO-6Get them to understand success at work
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix