Associate Degree Programs
Vocational School of Bussiness Administration
Public Relations and Publicity
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
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Course Goals
 The aims of the course are to provide students basic theoritical knowledge and basic concepts related to “communication” concept that is related to all disciplines and to discuss the causes and results of the communication with examples by considering the barriers, communication conflicts .
 
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Introduction to the course. Oral presentation,
2. Week Defining the communication concept. Oral presentation,
3. Week Examining how the communication fact evolved in social life. Oral presentation,
4. Week Examining the effects of technological changes on communication fact. Oral presentation,
5. Week Examining the varying structure of communication concept along with globalization. Oral presentation,
6. Week Evaluating the purposes of the communication process in various contexts. Oral presentation,
7. Week Midterm Exam Mid-term exam.
8. Week Classifying the communication concept and introducing the differences and similarities of the comunication types . Oral presentation,
9. Week Classifying the communication and giving various examples related to this classification. Oral presentation,
10. Week Discussing the communication items. Oral presentation,
11. Week Discussing the communication functions Oral presentation,
12. Week Determining the communicaton functions through the application sample. Oral presentation,
13. Week Discussing the interpersonal communication through the concepts such as empathy- sympathy. Oral presentation,
14. Week Discussing the basic principles in an effective communication process by emphasizing the communication barriers and types. Oral presentation,
15. Week Evaluation. Evaluation.
16. Week Evaluation. Evaluation.
17. Week Evaluation. Evaluation.
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Homework / Term Projects / Presentations 10 20
Final Exam 1 50


Program Outcomes
PO-1P O 1. To have basic knowledge about Public Relations and Advertising
PO-2P O 2. To have basic knowledge about Human Resources
PO-3P O 3. To have basic knowledge about Marketing
PO-4P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5P O 5. To have basic knowledge about information technology
PO-6 P O 6. To have basic knowledge about Law
PO-7P O 7. To have basic knowledge about Project Management
PO-8P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9P O 9. To have professional English on Communication
PO-10P O 10. To have knowledge about effective Turkish Language
PO-11P O 11.To have knowledge about communication
PO-12P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1Presentation techniques and negotiation rules
LO-2Design and use the communication environment in accordance with understanding and explaining
LO-3Individual awareness and self-awareness
LO-4Conflict Management and Empathy Reflex
LO-5Active oral and written communication
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50
LO 51
LO 52
LO 53
LO 54
LO 55
LO 56
LO 57
LO 58
LO 59
LO 60