Associate Degree Programs
Vocational School of Bussiness Administration
Public Relations and Publicity
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History of Media

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
MHT1002 1 History of Media 2/0/0 CC Turkish 3
Course Goals
The purpose of course is to examine the emergence of media tools in the historical process; and how it changed society, culture and media practices. To have opinion about communication concepts by questioning  and discussing. To have a ctitical view on the subjects about communication and media. To examine effects of every new comunication tool on society. To discuss the effects of new media communication technologies/tools. 
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Lecturer İrem Aydoğdu
Course Assistant(s) -Monday 16:00-17:45 İncirli Campus 4B05
Schedule Friday 09:00-10:50 İncirli Yerleşkesi 2B01
Office Hour(s) Friday 09:00-10:50 İncirli Yerleşkesi 2B01
Teaching Methods and Techniques Lecture notes, audio-visual narration and question-answer method
Principle Sources  
- Çağlak, Engin. Bu Toprakların İletişim Tarihi, Ankara;Nobel Akademik Yayıncılık, 2016  - Oskay, Ünsal, İletişimin ABC'si, Inkılao Yayınevi, 2019  - Anık, Cengiz, İletişim Sosyolojisi, Derin Yayınları, 2014 -Zygmunt  Bauman Küreselleşme, Ayrıntı Yayınları, 2016  - Prof Dr.Gül Batuş, Doç. Dr.Füsun Alver, Doç.Dr. Bilal Arık, Yrd. Doç. Dr. BarışÇoban, Ünsal Çığ, Kadife Karanlık 2 Su yayınları, 2011
Other Sources Course Notes, articles
Course Schedules
Week Contents Learning Methods
1. Week Introduction & What's communication? Communication Process and Elements Verbal Expression, Presentation
2. Week First Communication Tolls and Methods Verbal Expression, Presentation
3. Week The Invention of Printing Press and it's Effects on Communication Verbal Expression, Presentation
4. Week The Emergence of Telegraph and Telephone and it's Changes on Communication Verbal Expression, Presentation
5. Week The Emergence of Display Technologies and it's Effects on Communication Verbal Expression, Presentation
6. Week The Development Process of Radio and Television and it's Effects on Communication Verbal Expression, Presentation
7. Week Communication Models Verbal Expression, Presentation
8. Week Historical Process of Communication Studies Verbal Expression, Presentation
9. Week Midterm Exam
10. Week Mass Media Verbal Expression, Presentation
11. Week Public Opinion and Mass Media Tools Verbal Expression, Presentation
12. Week Communication Disciplines Verbal Expression, Presentation
13. Week Globalization and Communication Verbal Expression, Presentation
14. Week Brief History of New Media Verbal Expression, Presentation
15. Week Final
16. Week Final
17. Week Final
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Homework / Term Projects / Presentations 1 20
Final Exam 1 50


Program Outcomes
PO-1P O 1. To have basic knowledge about Public Relations and Advertising
PO-2P O 2. To have basic knowledge about Human Resources
PO-3P O 3. To have basic knowledge about Marketing
PO-4P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5P O 5. To have basic knowledge about information technology
PO-6 P O 6. To have basic knowledge about Law
PO-7P O 7. To have basic knowledge about Project Management
PO-8P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9P O 9. To have professional English on Communication
PO-10P O 10. To have knowledge about effective Turkish Language
PO-11P O 11.To have knowledge about communication
PO-12P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1To examine the historical process of communication
LO-2To have a general understanding about communication and main concepts
LO-3To analyze the media and communication
LO-4To have ability on explaining/interpretting the contents produced by mass media tools
LO-5To have the practices of new media communication tools
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12
LO 1
LO 2
LO 3
LO 4
LO 5