Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	The aim of this course is to enable students to understand mass communication, to comprehend its different aspects from communication, to understand the role of mass media in society and how it affects society within the framework of the theories put forward by communication scientists. To gain the ability to comment between events as a communicator.
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Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
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Teaching Methods and Techniques
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Course Schedules
Week	Contents	Learning Methods
1. Week	A Notional Outlook on Mass Media	Research, Lecture, Presentation, Sampling, Discussion
2. Week	The concept of communication, from communication to mass communication	Research, Lecture, Presentation, Sampling, Discussion
3. Week	Characteristics and Functions of Mass Media (Socialization, Political, Economic, Information Function)	Research, Lecture, Presentation, Sampling, Discussion
4. Week	An Overview of Mass Communication and Theories: Mainstream / Sovereign Approaches, Critical Approaches	Research, Lecture, Presentation, Sampling, Discussion
5. Week	Mainstream Communication Theories: * Propaganda / stimulating response / magic bullet / hypodermic needle model * Lasswell's General Communication Model * Shannon and Weaver, Osgood and Schramm, Dance models * Gerbner General Communication Model	Research, Lecture, Presentation, Sampling, Discussion
6. Week	First Field Studies on Communication and Two-Stage Flow Model	Research, Lecture, Presentation, Sampling, Discussion
7. Week	Sociological Approach to Communication: Riley and Riley Model Technological Approaches to Communication: Innis, McLuhan and Global Village	Research, Lecture, Presentation, Sampling, Discussion
8. Week	Exam	Research, Lecture, Presentation, Sampling, Discussion
9. Week	Evaluation of the Effects of Mass Media: Uses and Satisfaction Approaches, Cultural Indicators and Seed Theory, Threshold Guard	Research, Lecture, Presentation, Sampling, Discussion
10. Week	Evaluation of the Effects of Mass Media:
11. Week	Critical Approaches: Frankfurt School, Gramsci and “Hegemony”	Research, Lecture, Presentation, Sampling, Discussion
12. Week	Althusser and İde Ideological Devices of the State ”, Structuralist Linguistics and Semiotics.	Research, Lecture, Presentation, Sampling, Discussion
13. Week	Habermas, Mass Culture and Public Sphere	Research, Lecture, Presentation, Sampling, Discussion
14. Week	Homework	Research, Lecture, Presentation, Sampling, Discussion
15. Week	Final
16. Week	Final
17. Week	Final

Assessments
Evaluation tools	Quantity	Weight(%)
Homework / Term Projects / Presentations	2	20
Final Exam	1	80

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 To understand the basic factors of mass communication. LO-2 To be able to explain the role of mass media in society. LO-3 Recognize and compare the theories about mass communication. LO-4 To be able to understand the media practices of the society. LO-5 To be able to recognize the relationship between communication and mass communication.

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50
LO 51
LO 52
LO 53
LO 54
LO 55
LO 56
LO 57
LO 58
LO 59
LO 60