Associate Degree Programs
Vocational School of Bussiness Administration
Public Relations and Publicity
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Media Planning

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
MHT3003 3 Media Planning 3/0/0 CC Turkish 3
Course Goals The aim of the course is to make students aware of how cultural interactions and identities in our daily lives are shaped by the social structure in which we live and how this social structure is structured by individuals.dience in the right place at the right time while developing communication strategies. To examine in detail the functions, effects and uses of different communication channels. Learning about the formation and form of digital culture
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Lecturer Oğuzcan Akgöl
Course Assistant(s) -
Schedule Tuesday, İK 2A08, 16.00
Office Hour(s) Monday, 09.00-11.00, İncirli Campus
Teaching Methods and Techniques - Verbal and Visual Expression,  - Discussion,   - Presentations, Sampling  
 
Principle Sources Course Notes
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Introduction Verbal Expression, Presentation
2. Week What is Culture? Verbal Expression, Presentation
3. Week Digital Culture Verbal Expression, Presentation
4. Week Media Literacy Verbal Expression, Presentation
5. Week Theoretical Approaches to Media Literacy Verbal Expression, Presentation
6. Week Popular Culture Verbal Expression, Presentation
7. Week Midterm
8. Week Network Society Verbal Expression, Presentation
9. Week Network Society and Surveillance Verbal Expression, Presentation
10. Week Culture Industry Verbal Expression, Presentation
11. Week Celebrity Culture and Media Verbal Expression, Presentation
12. Week Celebrity Culture and Media Verbal Expression, Presentation
13. Week Advergame
14. Week Rewiev
15. Week Final
16. Week Final
17. Week Final
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
PO-1P O 1. To have basic knowledge about Public Relations and Advertising
PO-2P O 2. To have basic knowledge about Human Resources
PO-3P O 3. To have basic knowledge about Marketing
PO-4P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5P O 5. To have basic knowledge about information technology
PO-6 P O 6. To have basic knowledge about Law
PO-7P O 7. To have basic knowledge about Project Management
PO-8P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9P O 9. To have professional English on Communication
PO-10P O 10. To have knowledge about effective Turkish Language
PO-11P O 11.To have knowledge about communication
PO-12P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1To be able to interpret technological developments and accordingly changing artistic and cultural perceptions.
LO-2Ability to work creatively, flexibly and independently in a disciplined and self-created line
LO-3Explain how communication works in every aspect of individual, group, mass, institution or in different cultures and have the knowledge and skills to use certain communication tools
LO-4To have knowledge that will form the basis of instrumental (such as Radio, Television, Cinema, Advertising, Public Relations, Journalism) and purposive (Public Space, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.) areas of social communication.
LO-5Recognize the basic concepts, theories and principles of national and global communication systems.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12
LO 1
LO 2
LO 3
LO 4
LO 5