Associate Degree Programs
Vocational School of Bussiness Administration
Public Relations and Publicity
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Creativy

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
MHT3004 3 Creativy 2/0/0 CC Turkish 2
Course Goals

The aim of the course is to provide students the ability of discussing the political communication types and ability of discussing the relationships between political communication and other disciplines. And also aims to examine the position of public relations and advertising in political communication process and to examine the various political campaign examples from all over the world.

Prerequisite(s) None
Corequisite(s) None
Special Requisite(s) None
Instructor(s) LecturerBüşra Kaya
Course Assistant(s)
Schedule Thursday, 11.00 - 12.45. CATs V3.0.
Office Hour(s) Thursday, 11.00. CATs Meeting.
Teaching Methods and Techniques

In this course the importance of all elements that shape the political communication is discussed and interpreted by using powerpoint presenatations.

Principle Sources - Aziz, Aysel, Siyasal İletişim, Ankara: Nobel Yayınları, 2007.
- Tokgöz,Oya. Siyasal İletişim Anlamak, Ankara: İmge Kitabevi, 2008.   - Tokgöz, Oya. Seçimler, Siyasal Reklamlar ve Siyasal İletişim, Ankara: İmge Kitabevi, 2010.   - Uztuğ, Ferruh. Siyasal İletişim Yönetimi, İstanbul: MediaCat Yayınları, 2004.
Other Sources -
Course Schedules
Week Contents Learning Methods
1. Week VERBAL LECTURE
2. Week VERBAL LECTURE
3. Week VERBAL LECTURE
4. Week VERBAL LECTURE
5. Week VERBAL LECTURE
6. Week VERBAL LECTURE
7. Week VERBAL LECTURE
8. Week VERBAL LECTURE
9. Week VERBAL LECTURE
10. Week VERBAL LECTURE
11. Week Giving various political advertisement examples from different countries. VERBAL LECTURE
12. Week Giving various political advertisement examples from Turkey. VERBAL LECTURE
13. Week MAKE UP VERBAL LECTURE
14. Week FINAL EXAM ASSESMENT
15. Week
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Quizzes 10 40


Program Outcomes
PO-1P O 1. To have basic knowledge about Public Relations and Advertising
PO-2P O 2. To have basic knowledge about Human Resources
PO-3P O 3. To have basic knowledge about Marketing
PO-4P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5P O 5. To have basic knowledge about information technology
PO-6 P O 6. To have basic knowledge about Law
PO-7P O 7. To have basic knowledge about Project Management
PO-8P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9P O 9. To have professional English on Communication
PO-10P O 10. To have knowledge about effective Turkish Language
PO-11P O 11.To have knowledge about communication
PO-12P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1Will be able to define the political communication concepts in general terms
LO-2Will be able to evaluate by making connections between political science and other disciplines.
LO-3Will be able to identify the position and importance of all actors that takes place in political process.
LO-4Will be able to illustrate the political communication types and techniques and will be able to evaluate these by following the changes.
LO-5Will be able to express the role and importance of political campaigns in the political communication process.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12