Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT3002	3	Consumer Behaviors	3/0/0	CC	Turkish	3

Course Goals	The purpose of this course is to be satisfied with the talks from the institution in case of crisis. Problems with people, risks and crisis project with people. Researching their views on the correct and healthy implementation of the crisis will be conveyed.
Prerequisite(s)	---
Corequisite(s)	---
Special Requisite(s)	---
Instructor(s)	Lecturer Gözde Kuzu Uluçay
Course Assistant(s)
Schedule	Friday 13:00-16:50 4A-02
Office Hour(s)	Tuesday 13:00-15:00 4B-03
Teaching Methods and Techniques	- Verbal and Visual Expression  - Discussion  - Presentations, Sampling - Case Studies
Principle Sources	Course Notes
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction to Consumer Behavior.	verbal and visual expression, sampling
2. Week	Concept of Crisis and Risk.	verbal and visual expression, sampling
3. Week	Stages, effects and principles (dimensions) of crisis management.	verbal and visual expression, sampling
4. Week	Problems of public relations in crisis situations, new information technologies in managing risks.	verbal and visual expression, sampling
5. Week	Research the role of public relations in crisis, managing risks and building relationships.	verbal and visual expression, sampling
6. Week	Crisis response process. Dimensions of the crisis, principles of crisis management.	verbal and visual expression, sampling
7. Week	Midterm exam.	verbal and visual expression, sampling
8. Week	Signs of the crisis. Planning in a crisis situation. Case studies Crises The role of the media and news coverage during	verbal and visual expression, sampling
9. Week	Ordinary planning and media relations in crisis situations. Examine their differences from media relations.	verbal and visual expression, sampling
10. Week	Social media crisis management.	verbal and visual expression, sampling
11. Week	Post-crisis management and case studies. Containing and recovering from the crisis.	verbal and visual expression, sampling
12. Week	Risk communication.	verbal and visual expression, sampling
13. Week	Crisis managers' consumers, media, etc. actions and practices to consider when dealing with	verbal and visual expression, sampling
14. Week	Final exam	verbal and visual expression, sampling
15. Week
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 To demonstrate an understanding of theories and concepts related to crisis and risk. LO-2 To demonstrate an understanding of crisis and risk communication strategies LO-3 To be able to launch a proactive crisis plan LO-4 To be able to manage a crisis and assess its effects. LO-5 To be able to make an ethical debate on the field.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

LO 1

LO 2

LO 3

LO 4

LO 5