The aim of this course is to teach students speaking English about the profession of public relations and publicity, company presentation, writing electronic messages, sharing information with electronic messages, effective use of the Internet, telephone conversations, business-related information, sales and commercial correspondence and documents, rules to observe in business relations, analysis and use of sample correspondence in which business terms are used, sentence patterns for business connections, development and problem solving, activities and company presentation skills.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
Having basic English knowledge
Instructor(s)
Lecturer Gonca Dayı
Course Assistant(s)
None
Schedule
Tuesday, 09:00-12:45, Incirli Campus, 3A-08
Office Hour(s)
Friday, 13:00-14:00, Incirli Campus,5A-04
Teaching Methods and Techniques
The course is planned as student-centred and interactive method
Principle Sources
Business English (Student's Book 1, Teacher's Book, CDs)
by John Taylor, Jeff Zeter - Express Publishing 2011
Other Sources
- Essential Grammar in Use Elementary, Raymond Murphy
Fundamentals of English Grammar, Betty Schrampfer Azar
Handouts, Videos
Online sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the Course
student-centered, eclectic, interactive
2. Week
Unit 1: Greetings and Goodbyes
student-centered, eclectic, interactive
3. Week
Unit 2: Introductions
student centered, eclectic, interactive
4. Week
Unit 3: Small Talk
student-centered, eclectic, interactive
5. Week
Unit 4: Ending Conversations
student-centered, eclectic, interactive
6. Week
Unit 5: Ordering Numbers
student-centered, eclectic, interactive
7. Week
Unit 6: Figures
student-centered, eclectic, interactive
8. Week
Mid-Term Exam
Written Exam
9. Week
Unit 7: Dates
student-centered, eclectic, interactive
10. Week
Unit 8: Time and Expressions
student-centered, eclectic, interactive
11. Week
Unit 9: Vacation Time
student-centered, eclectic, interactive
12. Week
Unit 10: Prices
student-centered, eclectic, interactive
13. Week
Unit 11: Pay and Benefits
student-centered, eclectic, interactive
14. Week
Unit 12: Your Job
student-centered, eclectic, interactive
15. Week
Final Exam
Written Exam
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
P O 1. To have basic knowledge about Public Relations and Advertising
PO-2
P O 2. To have basic knowledge about Human Resources
PO-3
P O 3. To have basic knowledge about Marketing
PO-4
P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5
P O 5. To have basic knowledge about information technology
PO-6
P O 6. To have basic knowledge about Law
PO-7
P O 7. To have basic knowledge about Project Management
PO-8
P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9
P O 9. To have professional English on Communication
PO-10
P O 10. To have knowledge about effective Turkish Language
PO-11
P O 11.To have knowledge about communication
PO-12
P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1
Getting acquainted with the conceps of "PR", "Publicity", "Advertising", "Press" and "Mass Media"
LO-2
Being able to use the professional terminology in English.
LO-3
Being able to use the target language effectively in business environment.
