In public practice, it is aimed to share case studies with theoretical and practical examples, and to convey career and professional requirements related to the field.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Lecturer Gözde Kuzu Uluçay
Course Assistant(s)
-
Schedule
Wednesday 10:00-12:50, 2A02
Office Hour(s)
Tuesday, 09:00-10:00, 1A08
Teaching Methods and Techniques
** It was planned as formal, but after the developments in the pandemic process, it was decided to continue the theoretical part of the course with the Digital Distance Education method within the framework of the recommendations of YÖK. The theoretical part of the course will be supported by sectoral E-Webinars that will be given in the Spring Semester with 100% Asynchronous and Synchronous enriched digital method and CATs V3.0 interface. According to the developments in the pandemic process and the senate, the curriculum and duration of the theoretical courses given with CATs V3.0 Digital Distance Education will be given by the diluted [accelerated] hybrid formal method through the optional appointment method. The practical parts of the course will be given by the Digital Distance Education method, and according to the developments in the pandemic process of the applications that cannot be given and the senate, diluted [accelerated] hybrid and / or the formal method in the last semester of the Spring Semester through the optional appointment method over the CATs V3.0 system in the Spring Semester. will be given with.
Examination of the Concept of Promotion in the Historical Process and Its Relation with the Concept of Public Relations
Digital Education
4. Week
Types and Purposes of Promotion a) Commercial Promotion b) Personal Presentation c) Social Promotion
Digital Education
5. Week
Corporate Introduction, Promotional Means of the Institution and Public Relations Activities
Digital Education
6. Week
What is İKSV? What does it do? What are its functions and organizational structure?
Digital Education
7. Week
Midterm
Midterm
8. Week
Country Presentation, General Information About the Country, Image Problems
Digital Education
9. Week
Strategies for Developing the Country, Effective Public Institutions and Organizations Playing a Role in Country Promotion Activities, Studies for Country Promotion
Digital Education
10. Week
Project presentations
Digital Education
11. Week
Project presentations
Digital Education
12. Week
Project presentations
Digital Education
13. Week
Project presentations
Digital Education
14. Week
Final Exam
Final Exam
15. Week
Final Exam
Final Exam
16. Week
Final Exam
Final Exam
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
P O 1. To have basic knowledge about Public Relations and Advertising
PO-2
P O 2. To have basic knowledge about Human Resources
PO-3
P O 3. To have basic knowledge about Marketing
PO-4
P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5
P O 5. To have basic knowledge about information technology
PO-6
P O 6. To have basic knowledge about Law
PO-7
P O 7. To have basic knowledge about Project Management
PO-8
P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9
P O 9. To have professional English on Communication
PO-10
P O 10. To have knowledge about effective Turkish Language
PO-11
P O 11.To have knowledge about communication
PO-12
P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1
Staff that is informed about the corporate development and corporate image
LO-2
Determination of the importance of the corporate culture and the corporate reputation in communication
LO-3
Staff that understood the importance of the concept of social responsibility for business
LO-4
Adoption of the concept that businesses require the brand development
LO-5
Examination of the ethical approach to public relations
