Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	The aim of this course is to give information about the scope, content and applications of Public Relations Activities and to develop the aim of this course. In the web site articles of companies or individuals, the public relations of digital communication channels on written writing and the practices that construct and manage the impression and image of brands in digital media are examined.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Public Relations of the Digital Age "Digital PR"	Digital Education
2. Week	Digital Change, Digital Trends	Digital Education
3. Week	Digital PR Examples	Digital Education
4. Week	Public Relations Application Areas	Digital Education
5. Week	Corporate Social Responsibility	Digital Education
6. Week	Sponsorship	Digital Education
7. Week	Midterm Exam	Exam
8. Week	Reputation Management	Digital Education
9. Week	Crisis Communication	Digital Education
10. Week	Financial Relations	Digital Education
11. Week	Public Relations and Ethical Approaches in Businesses	Digital Education
12. Week	Digital PR	Digital Education
13. Week	Public Relations Practices in Turkey	Digital Education
14. Week	Public Relations Practices in the World	Digital Education
15. Week	Final Exam	Exam
16. Week	Final Exam	Exam
17. Week	Final Exam	Exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	20
Quizzes	1	10
Homework / Term Projects / Presentations	1	20
Attendance	1	10
Final Exam	1	40

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 Introducing media relations LO-2 Analysing Public Relations Techniques LO-3 Applying Public Relation Case Studies LO-4 Giving information that leads to prepare the strategical communication plans LO-5 To educate students to be a professional Public Relation experts by highligthing the importance of target people for PR applications.

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50
LO 51
LO 52
LO 53
LO 54
LO 55
LO 56
LO 57
LO 58
LO 59
LO 60