Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	The aim of this course is to discuss the mass media and culture industry phenomena, the changing meanings of the concept of popular culture and the changes in mass communication technologies within a historical, theoretical and social theme. In this course, the media-culture relationship will be emphasized, with culture definitions and discussions. The notion of cultural history is defined in methodological and epistemological terms. Popular culture and media concepts are examined by taking into account the economic and social context, and their effects on the individual and society are discussed. Basic theories and theorists in the field of media and culture will be examined with dominant paradigm and critical paradigm categorization, and this analysis will be expanded by referring to current facts, events and examples without breaking the historical context.
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Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
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Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction & The Concept of Culture	Lecture, Presentation, Discussion - Digital Education
2. Week	The formation of Popularity	Lecture, Presentation, Discussion - Digital Education
3. Week	Popular Culture Concept	Lecture, Presentation, Discussion - Digital Education
4. Week	Popular Culture and the Critism	Lecture, Presentation, Discussion - Digital Education
5. Week	Culture Industry	Lecture, Presentation, Discussion - Digital Education
6. Week	The Effect of Media on Popular Culture Formation - Case Studies: TV Series and Social Media Examples	Lecture, Presentation, Discussion - Digital Education
7. Week	Midterm Exam Week	Assessment of Homeworks
8. Week	Popular Culture and Media Contents - TV Series Analysis - Succession TV Series (2018 -)	Lecture, Presentation, Discussion - Digital Education
9. Week	Popular Culture in Turkey	Lecture, Presentation, Discussion - Digital Education
10. Week	Political Communication and Popular Culture - Film Screening: Wag The Dog	Lecture, Presentation, Discussion - Digital Education
11. Week	Globalization and Media - American Dream - Hollywood Effect	Lecture, Presentation, Discussion - Digital Education
12. Week	Digitalization, Technology and Media - Documentary Film Screening: The Social Dilemma (2020)	Lecture, Presentation, Discussion - Digital Education
13. Week	Nostalgia, Beauty and Trend Movements in the Context of Popular Culture	Lecture, Presentation, Discussion - Digital Education
14. Week	Film Screening: The Truman Show (1998) - General Overview	Interpretation - Analysis, Discussion - Digital Education
15. Week	Final Exam Week	Final Exam
16. Week	Final
17. Week	Final

Assessments
Evaluation tools	Quantity	Weight(%)
Homework / Term Projects / Presentations	1	30
Attendance	1	20
Final Exam	1	50

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 Defines the concepts of popular, culture and media. LO-2 Discusses the theories of media and popular culture. LO-3 Analyzes the structural and cultural contexts of media practices. LO-4 Comprehend media institutions, their organizations, production and distribution practices. LO-5 Explains the effects of technological developments on culture and popular culture.

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50
LO 51
LO 52
LO 53
LO 54
LO 55
LO 56
LO 57
LO 58
LO 59
LO 60