Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT3944	3	Public Relations Campaigns	2/1/0	CC	English	3

Course Goals	The aim of the course is to be able to use written communication correctly in daily and business life, to explain the rules to be followed when writing official, business and private letters with practical examples.
Prerequisite(s)	---
Corequisite(s)	---
Special Requisite(s)	---
Instructor(s)	Lecturer İrem Aydoğdu
Course Assistant(s)
Schedule	Tuesday 11:00-13:50 - Incirli Campus 4B04
Office Hour(s)	Tuesday 11:00-13:50 - Incirli Campus 4B04
Teaching Methods and Techniques	Lecture notes, audio-visual narration and question-answer method
Principle Sources	-Küçük, Musa (2017). Mesleki Yazışma Teknikleri, Nobel Akademik Yayıncılık - Koç, Hakan  Tarhan, Öztoprak, Menekşe (2014). Yazışma Teknikleri Örnekler ve Uygulamalar, Seçkin Yayıncılık.
Other Sources	lecture notes, articles

Course Schedules
Week	Contents	Learning Methods
1. Week	The aims and objectives of the course	Visual and Auditory Narration. Question Answer Method
2. Week	Communication Concept	Visual and Auditory Narration. Question Answer Method
3. Week	Communication Formats and Tools	Visual and Auditory Narration. Question Answer Method
4. Week	The Concept of Correspondence and Qualitative Characteristics of Correspondence	Visual and Auditory Narration. Question Answer Method
5. Week	Grammar and Spelling Rules in Correspondence	Visual and Auditory Narration. Question Answer Method
6. Week	Writing Process	Visual and Auditory Narration. Question Answer Method
7. Week	Formal Writing Concept and Types	Visual and Auditory Narration. Question Answer Method
8. Week	Midterm Exam	Midterm Exam
9. Week	Sections of Business Articles	Visual and Auditory Narration. Question Answer Method
10. Week	Types of Business Articles	Visual and Auditory Narration. Question Answer Method
11. Week	Custom Post Types	Visual and Auditory Narration. Question Answer Method
12. Week	Concept and Types of Documents	Visual and Auditory Narration. Question Answer Method
13. Week	To practice	Visual and Auditory Narration. Question Answer Method
14. Week	To practice	Visual and Auditory Narration. Question Answer Method
15. Week	Final	final examination
16. Week	Final	final examination
17. Week	Final	final examination

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	30
Homework / Term Projects / Presentations	1	20
Final Exam	1	50

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 To have detailed information about public relations practice practices LO-2 To be able to master the concepts related to strategic planning in public relations LO-3 To have detailed information about public relations campaign process LO-4 To comprehend the importance and value of comprehensive research in public relations LO-5 To develop a public relations project

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

LO 1

LO 2

LO 3

LO 4

LO 5