Associate Degree Programs
Vocational School of Bussiness Administration
Public Relations and Publicity
Anlık RSS Bilgilendirmesi İçin Tıklayınız.Düzenli bilgilendirme E-Postaları almak için listemize kaydolabilirsiniz.


Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
//
Course Goals

The aim of this course is examining the definition of language, its development, its importance, its narrative knowledge and its art. This course aims to improve students' preparation, organization, presentation and evaluation. In addition to the principles of verbal communication, students will also learn the application areas of these principles. The aim of the course is to develop the communication language to be used by the student in order to produce original research and applications in the specialization field.

Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Basic concepts of communication Lectures, presentations, Sample
2. Week Features of the communication process and types of communication Lectures, presentations, Sample
3. Week Process and elements of the communication process Lectures, presentations, Sample
4. Week Communication obstacles, social factors affecting communication Lectures, presentations, Sample
5. Week Verbal communication - reasons disrupting verbal communication in communication Lectures, presentations, Sample
6. Week Effective correspondence methods Lectures, presentations, Sample
7. Week MID-TERM EXAM WRITTEN EXAM
8. Week Speaking and listening, communication listening and obstacle factors Lectures, presentations, Sample
9. Week Persuasive communication techniques Lectures, presentations, Sample
10. Week Body language in communication, use of distance and space in interpersonal communication Lectures, presentations, Sample
11. Week Discussion and negotiation techniques. Empathy communication Lectures, presentations, Sample
12. Week Effective presentation techniques Lectures, presentations, Sample
13. Week Communication and ethics Lectures, presentations, Sample
14. Week FINAL Lectures, presentations, Sample
15. Week
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Homework / Term Projects / Presentations 1 20
Final Exam 1 50


Program Outcomes
PO-1P O 1. To have basic knowledge about Public Relations and Advertising
PO-2P O 2. To have basic knowledge about Human Resources
PO-3P O 3. To have basic knowledge about Marketing
PO-4P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5P O 5. To have basic knowledge about information technology
PO-6 P O 6. To have basic knowledge about Law
PO-7P O 7. To have basic knowledge about Project Management
PO-8P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9P O 9. To have professional English on Communication
PO-10P O 10. To have knowledge about effective Turkish Language
PO-11P O 11.To have knowledge about communication
PO-12P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1-In general, communication and written communication concepts will be acquired.
LO-2Will learn the methods of understanding and expressing the art of speaking.
LO-3 She will express herself properly and correctly, and she will listen and understand the other person
LO-4 She will have the art of speaking with the features of her own language.
LO-5 Will learn effective expression methods of written communication apart from verbal communication.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50
LO 51
LO 52
LO 53
LO 54
LO 55
LO 56
LO 57
LO 58
LO 59
LO 60