Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	The main purpose of the class is to give the students the required knowledge to work in any department within the advertisement sector. To reach this goal, every student is required to film a TV commercial through the course of the class. The evalution of advertising to gain the ability of writing firstly tv commercial scenario and other ad scripts, also prepare layouts for different advertisement channels so that at the end of the year students can be able to prepare advertisement issues which brings together an advertisement campaign. The evaluation of advertising, through points of view of the advertiser, product, advertisement agency, advertisement channel and target audience by giving theoretical knowledge and providing real-life examples. To gain general knowledge about advetisement and advertising. To gain the knowledge and skills that are required for success in the field. To gain the required basic knowledge to work as a script writer, graphic designer, customer representative, media planner, strategy expert in advertisement firms. To gain the required basic knowledge to work in the advertisement, public relations and marketing departments of advertisement firms. To gain the required basic knowledge to work at the production firms in advertisement industry.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Refreshing the past knowledge relevant to advertisement. The purpose of advertisement and its sub-branches.	Oral communication, case analysis, application
2. Week	Taking a look at some preliminary work before starting creative studies related to scenario writing. Advertisement strategies, creative strategies and their functions.	Oral communication, case analysis, application
3. Week	The channels/media of advertisement (press, radio, TV, etc.)	Oral communication, case analysis, application
4. Week	How are the advertisement campaigns for different media prepared? (through various real-life examples)	Oral communication, case analysis, application
5. Week	What is a campaign? How to prepare an advertisement campaign?	Oral communication, case analysis, application
6. Week	What is slogan, brand and logo, how are they formed?	Oral communication, case analysis, application
7. Week	By including nowadays' outdoor and internet media; advertisement channels and their features	Oral communication, case analysis, application
8. Week	Production studies with examples drawn from printed commercial media(newspapers, magazines, brochures, catalogs etc)	Oral communication, case analysis, application
9. Week	Analysis of examples from TV and radio advertisements	Oral communication, case analysis, application
10. Week	Rules of writing an advertisement scenario and how to use the radio media	Oral communication, case analysis, application
11. Week	Commercial script for television and how to use television media	Oral communication, case analysis, application
12. Week	Students writing a commercial scenario for every media. Additionally, starting to write a television scenario in pairs which was assigned as the final project.	Oral communication, case analysis, application
13. Week	Analyzing some commercial works drawn from radio and television	Oral communication, case analysis, application
14. Week	Watching and discussing some of the award winning foreign television commercials	Oral communication, case analysis, application
15. Week	Seminar presented by someone from the advertisement sector	Oral communication, case analysis, application
16. Week	A visit to a film set to witness the production of a commercial in place	Field trip
17. Week	Final

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	25
Homework / Term Projects / Presentations	1	25

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 To gain general knowledge about advetisement and advertising. LO-2 To gain the knowledge and skills that are required for success in the field. LO-3 To gain the required basic knowledge to work as a script writer, graphic designer, customer representative, media planner, strategy expert in advertisement firms. LO-4 To gain the required basic knowledge to work in the advertisement, public relations and marketing departments of advertisement firms.

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48