Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT4001	4	Campaign Management in Public Relations	2/2/0	CC	Turkish	4

Course Goals	The objective of the Public Relations Campaign Management course is to equip students with theoretical knowledge and practical skills in designing, implementing, and evaluating strategic public relations campaigns, while specifically addressing the digital public relations strategies and tools necessitated by the digital age. Within this framework, the course goals include effective use of digital media platforms, social media management, digital content creation, online reputation management, and the analysis and evaluation of digital campaigns. The course aims to impart an understanding of the impact of digitalization on public relations practices and to develop competencies in conducting communication ethically and strategically within this new media landscape.
Prerequisite(s)	Attendance
Corequisite(s)	Submitting of the Project
Special Requisite(s)	Attendance
Instructor(s)	Lecturer Gözde Kuzu Uluçay
Course Assistant(s)
Schedule	Wednesday, 14:00-17:50, 2B03
Office Hour(s)	Tuesday, 09:00-10:00, 1A08
Teaching Methods and Techniques	Lectures and Presentations   Case Studies   Group Projects   Workshops and Seminars   Simulation Games
Principle Sources	-
Other Sources	*https://hbrturkiye.com/   *https://www.boomsocial.com/   *https://www.campaigntr.com/   *https://www.capital.com.tr/   *https://dijilopedi.com/   *https://www.marketingturkiye.com.tr/   *https://mediacat.com/   *https://pazarlamasyon.com/   *https://wearesocial.com/   *https://www.webtekno.com/

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction to the Course and Fundamentals of Public Relations	Lectures and Presentations Case Studies Group Projects Workshops and Seminars Simulation Games
2. Week	Strategic Public Relations Planning	Lectures and Presentations Case Studies Group Projects Workshops and Seminars Simulation Games
3. Week	Communication Theories and Perspectives	Lectures and Presentations Case Studies Group Projects Workshops and Seminars Simulation Games
4. Week	Messaging and Content Strategies in Public Relations	Lectures and Presentations Case Studies Group Projects Workshops and Seminars Simulation Games
5. Week	Media Relations and Event Management	Lectures and Presentations Case Studies Group Projects Workshops and Seminars Simulation Games
6. Week	Digital Public Relations and Social Media	Lectures and Presentations Case Studies Group Projects Workshops and Seminars Simulation Games
7. Week	Campaign Planning and Implementation I	Lectures and Presentations Case Studies Group Projects Workshops and Seminars Simulation Games
8. Week	Midterm Exam
9. Week	Campaign Planning and Implementation II	Lectures and Presentations Case Studies Group Projects Workshops and Seminars Simulation Games
10. Week	Campaign Measurement and Evaluation	Lectures and Presentations Case Studies Group Projects Workshops and Seminars Simulation Games
11. Week	Student Projects	Lectures and Presentations Case Studies Group Projects Workshops and Seminars Simulation Games
12. Week	Student Projects	Lectures and Presentations Case Studies Group Projects Workshops and Seminars Simulation Games
13. Week	Student Projects	Lectures and Presentations Case Studies Group Projects Workshops and Seminars Simulation Games
14. Week	Campaign Presentations and Course Evaluation	Lectures and Presentations Case Studies Group Projects Workshops and Seminars Simulation Games
15. Week
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Project	1	60

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 To be aware of the risks that can be encountered in the digital environment LO-2 Learning to search for information in the digital world LO-3 Learning to do research using technological tools LO-4 To be able to interpret the changing relationships between people, technology and society LO-5 To have knowledge about the functioning and correct use of digital media LO-6 To gain the ability to support new technological initiatives to express themselves more clearly to all stakeholders (consumers, investors and official institutions) LO-7 To know how to understand and transfer difficult to understand technological terms and concepts in a practical way

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

LO 1

LO 2

LO 3

LO 4

LO 5

LO 6

LO 7