Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT4903	4	Graduation Project	2/2/0	CC	Turkish	4

Course Goals	Students are expected to use the education they have acquired during the four years as a whole and to put forward an original work by transforming the technical and theoretical knowledge they have learned into practice.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer Gözde Kuzu Uluçay, LecturerBüşra Kaya, g.kuzu, b.kaya
Course Assistant(s)
Schedule	Thursday 15:00-18:00 - CATS
Office Hour(s)	CATS Meetings
Teaching Methods and Techniques	Research Project   - Data collection (questionnaire study)   - Classroom discussion   * Students are obliged to work one-on-one with their advisors. During the oral presentation, the quality of the student's work as well as the student's communication style (presentation technique, verbal expression, body language, etc.) are evaluated as a whole.
Principle Sources	- Current follow-up of publications such as newspapers, magazines, etc.  - Theoretical books on the subject to be addressed.
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	Identifying the sectors where campaign implementations will be made.	Oral Presentation, Pratice
2. Week	Identification of the institutions/brands to be applied in the projects.	Oral Presentation, Pratice
3. Week	Realization of individual distribution of institutions and brands.	Oral Presentation, Pratice
4. Week	Contacting the relevant departments of institutions and brands.	Oral Presentation, Pratice
5. Week	Determination of the topics of the situation analysis report.	Oral Presentation, Pratice
6. Week	Company, product/service, competitor, market and target audience analysis.	Oral Presentation, Pratice
7. Week	Midterm Exam	Midterm exam.
8. Week	Positioning strategy, evaluation of media research.	Oral Presentation, Pratice
9. Week	SWOT analysis and identification of the communication problem.	Oral Presentation, Pratice
10. Week	Identification of campaign activities.	Oral Presentation, Pratice
11. Week	Identifying integrated marketing communication activities.	Oral Presentation, Pratice
12. Week	Creation of implementation and media plans.	Oral Presentation, Pratice
13. Week	Creation of a strategic media plan.	Oral Presentation, Pratice
14. Week	Identification of communication problem or problems.	Oral Presentation, Pratice
15. Week	Evaluation.	Evaluation.
16. Week	Evaluation.	Evaluation.
17. Week	Evaluation.	Evaluation.

Assessments
Evaluation tools	Quantity	Weight(%)
Final Exam	1	100

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 1. Will be able to conduct and report various survey studies in order to determine the existing image of the organization. LO-2 2. Identify the communication problem that has occurred in an organization. LO-3 3. Will be able to express the theoretical knowledge gained throughout the project in his/her own words. LO-4 4. Measure the effectiveness of a public relations campaign. LO-5 5. The student, who will create an original work with his/her project, will be able to practice the professional knowledge he/she has learned by acting with the logic of an agency in a sense. LO-6 6. Define the content of situation analysis. LO-7 7. Will be able to interpret integrated marketing communication practices.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12