Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	This course includes the definition of the concept of sponsorship, which has evolved from professionalism and philanthropy and has turned into a profitable communication activity for institutions today, its historical development, its interaction with other fields, as well as its fields and categories, as well as the application and evaluation of sponsorship management, contract and processes.
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Special Requisite(s)
Instructor(s)
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Schedule
Office Hour(s)
Teaching Methods and Techniques
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Course Schedules
Week	Contents	Learning Methods
1. Week	Definition and historical development of sponsorship	Verbal lecture
2. Week	Sponsorship related areas	Verbal lecture
3. Week	Purposes and types of sponsorship	Verbal lecture
4. Week	Culture and arts sponsorship and examples	Verbal lecture
5. Week	Sports sponsorship and examples	Verbal lecture
6. Week	Social sponsorship and examples	Verbal lecture
7. Week	Mıdterm	Mıdterm
8. Week	Environmental sponsorship and examples	Verbal lecture
9. Week	Classification of categories of sponsorship	Verbal lecture
10. Week	Sponsorship planning	Verbal lecture
11. Week	Review of sponsorship file samples	Verbal lecture
12. Week	Sponsorship file preparation stages	Verbal lecture
13. Week	Sponsorship and media relations	Verbal lecture
14. Week	Final Week	Final Week
15. Week	Final Week	Final Week
16. Week	Final Week	Final Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	20
Quizzes	1	10
Homework / Term Projects / Presentations	1	20
Attendance	1	10
Final Exam	1	40

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 What would this mean for the sponsoring organizations? LO-2 Sponsorship to have the knowledge and skills LO-3 Awareness creation LO-4 Strengthening of the market share leadership LO-5 The creation of a new product awareness

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50
LO 51
LO 52
LO 53
LO 54
LO 55
LO 56
LO 57
LO 58
LO 59
LO 60