The aim of this course is to teach students speaking English about the profession of public relations and publicity, company presentation, writing electronic messages, sharing information with electronic messages, effective use of the Internet, telephone conversations, business-related information, sales and commercial correspondence and documents, rules to observe in business relations, analysis and use of sample correspondence in which business terms are used, sentence patterns for business connections, development and problem solving, activities and company presentation skills.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
Basic English knowledge
Instructor(s)
Lecturer Gonca Dayı
Course Assistant(s)
Schedule
Tuesday, 09:00-12:50, 4A08
Office Hour(s)
Friday, 13:00-15:00, Office,5A04, Incirli Campus
Teaching Methods and Techniques
Visual and audio presentation, student centered, eclectic, interactive.
Principle Sources
Business English (Student's Book 1 & Book 2, Teacher's Book, CDs)
by John Taylor, Jeff Zeter - Express Publishing 2011
Other Sources
Essential Grammar in Use Elementary, Raymond Murphy
Fundamentals of English Grammar, Betty Schrampfer Azar
Handouts, games, videos
Online sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Unit 13 – Types of Work
Visual and audio presentation, student-centered, eclectic, interactive
2. Week
Unit 14 – Getting to Work
Visual and audio presentation, student-centered, eclectic, interactive
3. Week
Unit 15 – Skills and Qualifications
Visual and audio presentation, student-centered, eclectic, interactive
4. Week
Book 2 Unit 1 – Product Details
Visual and audio presentation, student-centered, eclectic, interactive
5. Week
Unit 2 – Selling Products
Visual and audio presentation, student-centered, eclectic, interactive
6. Week
Unit 3 – Product Problems + (Quiz 1)
Visual and audio presentation, student-centered, eclectic, interactive + Short Written Exam
7. Week
Unit 4 – Telephoning
Visual and audio presentation, student-centered, eclectic, interactive
8. Week
Midterm Exam
Visual and audio presentation, student-centered, eclectic, interactive
9. Week
Unit 5 – Emails
Visual and audio presentation, student-centered, eclectic, interactive
10. Week
Unit 6 – Letters
Visual and audio presentation, student-centered, eclectic, interactive
11. Week
Unit 7 – Faxes
Visual and audio presentation, student-centered, eclectic, interactive + Short Written Exam
12. Week
Unit 8 – Types of Meetings
Visual and audio presentation, student-centered, eclectic, interactive
13. Week
Unit 9- Meeting Etiquette
Visual and audio presentation, student-centered, eclectic, interactive
14. Week
Unit 10 – Making a Presentation
15. Week
Final Exam
Written Exam
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Quizzes
2
40
Final Exam
1
60
Program Outcomes
PO-1
P O 1. To have basic knowledge about Public Relations and Advertising
PO-2
P O 2. To have basic knowledge about Human Resources
PO-3
P O 3. To have basic knowledge about Marketing
PO-4
P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5
P O 5. To have basic knowledge about information technology
PO-6
P O 6. To have basic knowledge about Law
PO-7
P O 7. To have basic knowledge about Project Management
PO-8
P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9
P O 9. To have professional English on Communication
PO-10
P O 10. To have knowledge about effective Turkish Language
PO-11
P O 11.To have knowledge about communication
PO-12
P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1
To be able to use language in visual design fields such as public relations, promotion, advertisement, printing and television.
LO-2
To be able to use English terminology and expressions.
LO-3
To be able to use professional English effectively.
LO-4
To be able to use the Internet and computer effectively.
LO-5
To be able to create and present a project in English.
