Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	To acquire the ability of the advertising script for a good or service, within the scope of the marketing communication.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Acquaintance, and conversation on advertising	Lecture
2. Week	Types of advertising scenario	Lecture
3. Week	How should be the style of an advertising scenario?	Lecture
4. Week	What are the points to be considered when the writing an advertising scenario?	Lecture
5. Week	Effective use of time for TV that is a costly media	Lecture
6. Week	Writing a sample scenario	Lecture
7. Week	Midterm Exam	Midterm Exam
8. Week	Differentiation between an advertising scenario and an introductory scenario	Lecture
9. Week	Cues for an effective advertising scenario	Lecture
10. Week	How should be an effective advertising scenario?	Lecture
11. Week	How is write an effective advertising scenario?	Lecture
12. Week	A beautiful advertising scenario is a good advertising scenario?	Lecture
13. Week	Samples for beautiful and right scenarios	Lecture
14. Week	Applied scenario workings	Lecture
15. Week	Assesment	Assesment
16. Week	Assesment	Assesment
17. Week	Assesment	Assesment

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 Will be able to acquire the ability of using previously acquired knowledge at the stage of scripting. LO-2 Will be able to implement his/her acquired knowledge in the new projects LO-3 Will be able to acquire the ability of differentiation an effective scenario from others. LO-4 Will be able to acquire the ability of preparation of the advertising scenarios in the new projects. LO-5 Will be able to acquire the ability of expression his/her idea in the projects.

Course Assessment Matrix: