The aim of this course is to enable students to understand mass communication, to comprehend its different aspects from communication, to understand the role of mass media in society and how it affects society within the framework of theories put forward by communication scientists.
Prerequisite(s)
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Corequisite(s)
--
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer İrem Aydoğdu
Course Assistant(s)
Schedule
Thursday 11:00-13:45 CATS
Office Hour(s)
Thursday 11:00-13:45 CATS
Teaching Methods and Techniques
-Lecture notes, audio-visual narration and question-answer method
Principle Sources
Stevenson, Nick (2006). Medya Kültürleri Sosyal Teori ve Kitle İletişimi, Ankara; Ütopya Yayınları
-Yaylagül, Levent (2010). Kitle İletişim Kuramları, Ankara; Dipnot Yayınları - Özçetin Burak (2019). Kitle İletişim Kuramları Kavramlar Okullar Modeller, İletişim Yayınları
Other Sources
--thesis article
Course Schedules
Week
Contents
Learning Methods
1. Week
The concept of communication, from communication to mass communication
Research
2. Week
Characteristics and Functions of Mass Media (Socialization, Political, Economic, Information Function)
Research
3. Week
An Overview of Mass Communication and Theories: Mainstream / Sovereign Approaches, Critical Approaches
Research
4. Week
Mainstream Communication Theories: * Propaganda / stimulating response / magic bullet / hypodermic needle model * Lasswell's General Communication Model * Shannon and Weaver, Osgood and Schramm, Dance models * Gerbner General Communication Model
Research
5. Week
First Field Studies on Communication and Two-Stage Flow Model
Research
6. Week
Sociological Approach to Communication: Riley and Riley Model Technological Approaches to Communication: Innis, McLuhan and Global Village
Research
7. Week
Evaluation of the Effects of Mass Media: Uses and Satisfaction Approaches, Cultural Indicators and Seed Theory, Threshold Guard
Research
8. Week
Exam
9. Week
Evaluation of the Effects of Mass Media
Research
10. Week
Critical Approaches: Frankfurt School, Gramsci and “Hegemony”
Research
11. Week
Althusser and İde Ideological Devices of the State ”, Structuralist Linguistics and Semiotics.
Research
12. Week
Habermas, Mass Culture and Public Sphere
Research
13. Week
Symbolic Interactionism and the Chicago School
Research
14. Week
An overview
Research
15. Week
Final Exam
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
P O 1. To have basic knowledge about Public Relations and Advertising
PO-2
P O 2. To have basic knowledge about Human Resources
PO-3
P O 3. To have basic knowledge about Marketing
PO-4
P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5
P O 5. To have basic knowledge about information technology
PO-6
P O 6. To have basic knowledge about Law
PO-7
P O 7. To have basic knowledge about Project Management
PO-8
P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9
P O 9. To have professional English on Communication
PO-10
P O 10. To have knowledge about effective Turkish Language
PO-11
P O 11.To have knowledge about communication
PO-12
P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1
Explain the main principles of an organization 's internal and external communication with the public.
LO-2
Explains the theory of organization .
LO-3
Organizational culture , organizational commitment, defines the concepts of organizational learning and organizational involvement
LO-4
New communication technologies and organizational communication link between the comments.
LO-5
It analyzes the structure of communication in political organizations.
LO-6
Organization and establishes the relationship between stress concepts
