Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT2922	2	Management Communication	2/0/0	CC		2

Course Goals	The aim of this course is to teach which areas of marketing communication can be used in product marketing.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturerİrem Oran
Course Assistant(s)	-
Schedule	Wednesday, 16:00-17:50, 2A01 İncirli
Office Hour(s)	Thursday, 11:00-11:50 2A03 İncirli
Teaching Methods and Techniques	Lecture, Example, Discussion
Principle Sources	- Lecture Notes
Other Sources	- Pazarlama İletişimi Yönetimi, Yavuz Odabaşı-Mine Oyman, MediaCat - Pazarlamanın 22 Kuralı, Al Ries-Jack Trout, MediaCat - Tüketici Davranışı ve Pazarlama Stratejileri, Erdoğan Koç, Seçkin Yayıncılık - İknanın Psikolojisi, Robert B. Cialdini, Mediacat Kitapları - Kültür Kodu, Clotaire Rapaille, FGP YAYINCILIK - Konumlandırma, Jack Trout, MediaCat Yayıncılık

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction and Basic Concepts	Lecture, Example, Discussion
2. Week	Communication Concept and Communication Process	Lecture, Example, Discussion
3. Week	Marketing Communication and Its Elements	Lecture, Example, Discussion
4. Week	Marketing Communication and Its Elements I (Public Relations, Sponsorship)	Lecture, Example, Discussion
5. Week	Marketing Communication and Its Elements II (Advertising)	Lecture, Example, Discussion
6. Week	Marketing Communication and Its Elements III (Personal Selling, Sales Promotion, Direct Marketing,	Lecture, Example, Discussion
7. Week	Marketing Communication and Its Elements IV (Digital Communication)	Lecture, Example, Discussion
8. Week	Midterm
9. Week	Integrated Marketing Communication	Lecture, Example, Discussion
10. Week	Persuasion Techniques in Marketing Communication	Lecture, Example, Discussion
11. Week	Marketing Communication Planning Processes	Lecture, Example, Discussion
12. Week	Public Relations & Marketing Communications	Lecture, Example, Discussion
13. Week	Example/Application: Marketing Communications in Public Relations	Lecture, Example, Discussion
14. Week	Final Exam
15. Week
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 Will be able to interpret the importance and scope of marketing communication LO-2 Will be able to discuss marketing communication approaches and applications. LO-3 Explains how to integrate marketing communication elements. LO-4 Tells the current developments in marketing and marketing communication and its relationship with graphic design. LO-5 Explains marketing communication models, strategies, targeted marketing.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

LO 1

LO 2

LO 3

LO 4

LO 5