Associate Degree Programs
Vocational School of Bussiness Administration
Public Relations and Publicity
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
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Course Goals
 Practising the learned tenses, reading and understanding reading passages/essaysabout art and design, being aware of the usage of the basic grammer rules, being able to write a composition/essay according to the rules.
Prerequisite(s) A2 Level English
Corequisite(s) None
Special Requisite(s) None
Instructor(s) Seval Sarıyıldız Aksu
Course Assistant(s) Topic related videos and worksheets
Schedule Thursday 09:00-11:50 Ataköy 1C0305 CATS Onlne
Office Hour(s) Seval Sarıyıldız Aksu, Salı 09.00-10.00, Ataköy, 1A18
Teaching Methods and Techniques --Student-centred question-answer exercises, Reading comrehension, writing studies, story writing- finishing a story, presentations
Principle Sources -- Art and Design, Express Publishing. Cds, worksheets, videos
Other Sources -Videos and worksheets
Course Schedules
Week Contents Learning Methods
1. Week Registration
2. Week Introduction Oral Presentation
3. Week Learning about sketches and drawings, asking about completion Oral Presentation
4. Week Learning about applied arts, identifying a main idea. Oral Presentation
5. Week Learning about graphic arts, providing reasons. Oral Presentation
6. Week Learning about fine arts, asking about location Oral Presentation
7. Week Learning about art movements, describing expectations Quiz Oral Presentation, Written Test
8. Week Learning about photography, making a prediction Oral Presentation
9. Week Midterm Exam Written
10. Week Learning about photo editing, making suggestions Oral Presentation
11. Week Learning about fonts, asking for an opinion Oral Presentation
12. Week Learning more about fonts, confirming a prediction Oral Presentation
13. Week Learning about layout, describing limitations Oral Presentation
14. Week Learning about CAD, discussing familiarity Oral Presentation
15. Week Revision Oral Presentation
16. Week Assessment Written
17. Week Assessment Written
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 35
Final Exam 10 50


Program Outcomes
PO-1P O 1. To have basic knowledge about Public Relations and Advertising
PO-2P O 2. To have basic knowledge about Human Resources
PO-3P O 3. To have basic knowledge about Marketing
PO-4P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5P O 5. To have basic knowledge about information technology
PO-6 P O 6. To have basic knowledge about Law
PO-7P O 7. To have basic knowledge about Project Management
PO-8P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9P O 9. To have professional English on Communication
PO-10P O 10. To have knowledge about effective Turkish Language
PO-11P O 11.To have knowledge about communication
PO-12P 0 12.To have knowledge about business functions
Learning Outcomes
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix