Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	Make students comprehend to have aims, develop the capacity of perception, learn to produce ideas and have the ability to analyse and synthesize; in short, make the students achieve to convert wills,desires and expectations to thoughts, thoughts to work and work to success.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	The concept of behavioral science	Verbal Expression
2. Week	Aim	Verbal Expression
3. Week	Learning	Verbal Expression
4. Week	Learning Styles	Verbal Expression
5. Week	Perception	Verbal Expression
6. Week	Motivation	Verbal Expression
7. Week	Mid-term
8. Week	Thought	Verbal Expression
9. Week	Relations	Verbal Expression
10. Week	Productivity	Verbal Expression
11. Week	Synthesis,Analysis,Synergy	Verbal Expression
12. Week	Stress	Verbal Expression
13. Week	The Results of Stress	Verbal Expression
14. Week	The idea of wholeness	Verbal Expression
15. Week	Final
16. Week	Final
17. Week	Final

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 PO 1. To have a basic knowledge in the field of Business Management PO-2 PO 2. To know organizational structure in the way of planning, organization, leadership and control mechanisms PO-3 PO 3. Recognizing human resources management and labor and social security legislations PO-4 PO 4. To be master in the legislations related to the business and take legal responsibility by taking basic legislations which shapes the regulatory framework of the business into account PO-5 PO 5. To take advantage of data collection techniques for problem solving and decision making PO-6 PO 6. To have a knowledge about basic methods used in accounting and business practices of these methods PO-7 PO 7. Identify the functions and implementations of marketing in business life, be able to conduct market research and use the marketing communication as required PO-8 PO 8. To have the knowledge about computers and relevant programs needed PO-9 PO 9. To be able to apply business processes and basic principles of project management techniques PO-10 PO 10. To have the ability of effective communication skills both orally and written PO-11 PO 11. To be able to make quality-oriented plans within business structure PO-12 PO 12. To be able to develop business analysis for targeting appropriate investments and follow-up PO-13 PO 13. To be able to take advantage of financial analysis techniques within business environment PO-14 PO 14. To be able to benefit from major numerical analysis methods and their implementations in business PO-15 PO 15. To follow the basic legislation related to the business and have a knowledge on basic law PO-16 PO 16. To have knowledge about Ataturk's Principles and Revolution History PO-17 PO 17. Recognize the basic principals and processes of production and sales management PO-18 PO 18. To have vocational knowledge of English in Business and Management

Learning Outcomes LO-1 The students will be able to determine the reasons behind consumer behavior LO-2 The students will be informed of the factors effecting consumers LO-3 The students will be informed of the consumption strategies LO-4 The students will be informed of the the reactions of consumers LO-5 The students will be knowledgeable about the the consumer psychology, relevant theoretical information and feasible practical application.

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50
LO 51
LO 52
LO 53
LO 54
LO 55
LO 56
LO 57
LO 58
LO 59
LO 60
LO 61
LO 62
LO 63
LO 64
LO 65
LO 66
LO 67
LO 68
LO 69
LO 70
LO 71
LO 72
LO 73
LO 74
LO 75
LO 76
LO 77
LO 78
LO 79
LO 80
LO 81
LO 82
LO 83
LO 84
LO 85
LO 86
LO 87
LO 88
LO 89
LO 90