Understanding the basis of marketing, marketing concepts, internal and external factors that affect marketing decision, strategic marketing planning, purchasing behavior and purchasing decisions of consumers, market segmentation, and target market selection.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Definition of Marketing and Developments in Marketing
Digital Education
2. Week
Marketing Concepts, Marketing Environment
Digital Education
3. Week
Strategic Planning and the Role of Marketing and Growth Strategies
Digital Education
4. Week
Marketing Research, Types of Marketing -
Consumer Markets, Industrial and International
Markets
Service marketing mix-distributions channels,
promotion
Digital Education
14. Week
International marketing
Digital Education
15. Week
Digital Transformation Trends in Marketing
Digital Education
16. Week
Final exam
Exam
17. Week
Final exam
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
20
Final Exam
1
80
Program Outcomes
PO-1
PO 1. To have a basic knowledge in the field of Business Management
PO-2
PO 2. To know organizational structure in the way of planning, organization, leadership and control mechanisms
PO-3
PO 3. Recognizing human resources management and labor and social security legislations
PO-4
PO 4. To be master in the legislations related to the business and take legal responsibility by taking basic legislations which shapes the regulatory framework of the business into account
PO-5
PO 5. To take advantage of data collection techniques for problem solving and decision making
PO-6
PO 6. To have a knowledge about basic methods used in accounting and business practices of these methods
PO-7
PO 7. Identify the functions and implementations of marketing in business life, be able to conduct market research and use the marketing communication as required
PO-8
PO 8. To have the knowledge about computers and relevant programs needed
PO-9
PO 9. To be able to apply business processes and basic principles of project management techniques
PO-10
PO 10. To have the ability of effective communication skills both orally and written
PO-11
PO 11. To be able to make quality-oriented plans within business structure
PO-12
PO 12. To be able to develop business analysis for targeting appropriate investments and follow-up
PO-13
PO 13. To be able to take advantage of financial analysis techniques within business environment
PO-14
PO 14. To be able to benefit from major numerical analysis methods and their implementations in business
PO-15
PO 15. To follow the basic legislation related to the business and have a knowledge on basic law
PO-16
PO 16. To have knowledge about Ataturk's Principles and Revolution History
PO-17
PO 17. Recognize the basic principals and processes of production and sales management
PO-18
PO 18. To have vocational knowledge of English in Business and Management
Learning Outcomes
LO-1
It mentions scope of marketing, marketing management and describes development of marketing.
LO-2
It explains marketing information system and the nature of the definitions of marketing research, and tells the mutual relations. It describes primary and secondary data with the benefits and drawbacks of the survey,the methods of observation and experiment. It gives information about consumer market and the types of it, and also demographic and economic characteristics that affect consumer behavior in the social, psychological and personal factors of consumer purchase decision process, It mentions market segmentation.
LO-3
It explains consumer market and its varities, demographic and economic features those effect consumer behaviour, consumer decision making process and also market segmentation, target market strategies, positioning and product mix.
LO-4
It mentions product, price, place and promotion as marketing mix. It explains product planning, new product development process, product price, product place and promotion.
