Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	Retailing and Store Management learning the details
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction to the retailing	Lecture, examples, class discussions
2. Week	Types of retailers	Lecture, examples, class discussions
3. Week	Multi-channel retailing	Lecture, examples, class discussions
4. Week	Consumer buying behavior and retailing	Lecture, examples, class discussions
5. Week	Strategic marketing planning and retailing	Lecture, examples, class discussions
6. Week	Location selection	Lecture, examples, class discussions
7. Week	Management and supply chain management in retailing	Lecture, examples, class discussions
8. Week	Customer relationship management in retailing	Lecture, examples, class discussions
9. Week	Customer relationship management in retailing	Customer relationship management in retailing
10. Week	Damat Tween Practical Training	Lecture, examples, class discussions
11. Week	Damat Tween Practical Training	Lecture, examples, class discussions
12. Week	Damat Tween Practical Training	Lecture, examples, class discussions
13. Week	Damat Tween Practical Training	Lecture, examples, class discussions
14. Week	Damat Tween Practical Training	Lecture, examples, class discussions
15. Week	Final Exam
16. Week	Final Exam
17. Week	Final Exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 PO 1. To have a basic knowledge in the field of Business Management PO-2 PO 2. To know organizational structure in the way of planning, organization, leadership and control mechanisms PO-3 PO 3. Recognizing human resources management and labor and social security legislations PO-4 PO 4. To be master in the legislations related to the business and take legal responsibility by taking basic legislations which shapes the regulatory framework of the business into account PO-5 PO 5. To take advantage of data collection techniques for problem solving and decision making PO-6 PO 6. To have a knowledge about basic methods used in accounting and business practices of these methods PO-7 PO 7. Identify the functions and implementations of marketing in business life, be able to conduct market research and use the marketing communication as required PO-8 PO 8. To have the knowledge about computers and relevant programs needed PO-9 PO 9. To be able to apply business processes and basic principles of project management techniques PO-10 PO 10. To have the ability of effective communication skills both orally and written PO-11 PO 11. To be able to make quality-oriented plans within business structure PO-12 PO 12. To be able to develop business analysis for targeting appropriate investments and follow-up PO-13 PO 13. To be able to take advantage of financial analysis techniques within business environment PO-14 PO 14. To be able to benefit from major numerical analysis methods and their implementations in business PO-15 PO 15. To follow the basic legislation related to the business and have a knowledge on basic law PO-16 PO 16. To have knowledge about Ataturk's Principles and Revolution History PO-17 PO 17. Recognize the basic principals and processes of production and sales management PO-18 PO 18. To have vocational knowledge of English in Business and Management

Learning Outcomes LO-1 Learning the retailer types LO-2 Having knowledge about the multi-channel retailing and the Internet retailing LO-3 Examination of finance, purchasing and HRM in retailing LO-4 Learning critical factors for the location selection LO-5 Examining the IS, suuply chain management and CRM with a special emphasize on the importance of technology in retailing LO-6 Planning the marketing mix elements in retailing business. LO-7 Learning store management and store atmospherics

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50
LO 51
LO 52
LO 53
LO 54
LO 55
LO 56
LO 57
LO 58
LO 59
LO 60
LO 61
LO 62
LO 63
LO 64
LO 65
LO 66
LO 67
LO 68
LO 69
LO 70
LO 71
LO 72
LO 73
LO 74
LO 75
LO 76
LO 77
LO 78
LO 79
LO 80
LO 81
LO 82
LO 83
LO 84
LO 85
LO 86
LO 87
LO 88
LO 89
LO 90
LO 91
LO 92
LO 93
LO 94
LO 95
LO 96
LO 97
LO 98
LO 99
LO 100
LO 101
LO 102
LO 103
LO 104
LO 105
LO 106
LO 107
LO 108
LO 109
LO 110
LO 111
LO 112
LO 113
LO 114
LO 115
LO 116
LO 117
LO 118
LO 119
LO 120
LO 121
LO 122
LO 123
LO 124
LO 125
LO 126