Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
ISY3003	3	STRATEGIC MANAGEMENT	2/0/0	CC	Türkçe	2

Course Goals	Developing comprehension, skill and knowledge for diagnosing and dealing with specific strategy and policy situation from top management standpoint are the objectives of the course. We will also provide the necessary basic terms and concepts in order to familiarize the attendants with strategic management process.
Prerequisite(s)	STRATEGIC MANAGEMENT
Corequisite(s)	STRATEGIC MANAGEMENT
Special Requisite(s)	attendance
Instructor(s)	Lecturer Dr. Barış SAFRAN
Course Assistant(s)
Schedule	Tuesday, 09:00-11:00, Incirli 4A02
Office Hour(s)	Tuesday, 11:00-12:00, Incirli 3A04
Teaching Methods and Techniques	lecture
Principle Sources	İşletmelerde Stratejik Yönetim, 8.baskı H.Ülgen- S.K.Mirze BETA, İstanbul 2016
Other Sources	Powerpoint slides will be provided as the course progresses

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction to Strategic management	Lectures and PP presentations
2. Week	Related terms and concepts in Strategic Management	Lectures and PP presentations
3. Week	External Environment Analysis; General Environment	Lectures and PP presentations
4. Week	External Environmet Analysis ; Industry Environment	Lectures and PP presentations
5. Week	Internal Environment Analysis ; Competencies and Functions	Lectures and PP presentations
6. Week	Measuring Methods in Enrironmental Analysis	Lectures and PP presentations
7. Week	Mid-term Exam
8. Week	Generic Strategies and Strategy Variations	Lectures and PP presentations
9. Week	Corporate Level Strategies	Lectures and PP presentations
10. Week	Corporate Level Strategies;Portfolio analysis	Lectures and PP presentations
11. Week	Business Level Strategies	Lectures and PP presentations
12. Week	Departmental Strategies(Functional)	Lectures and PP presentations
13. Week	Case analysis and presentations	Lectures and PP presentations
14. Week	Case analysis and presentations	Lectures and PP presentations
15. Week	Final Exam Week
16. Week	Final Exam Week
17. Week	Final Exam Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Attendance	1	10
Final Exam	1	50

Program Outcomes PO-1 PO 1. To have a basic knowledge in the field of Business Management PO-2 PO 2. To know organizational structure in the way of planning, organization, leadership and control mechanisms PO-3 PO 3. Recognizing human resources management and labor and social security legislations PO-4 PO 4. To be master in the legislations related to the business and take legal responsibility by taking basic legislations which shapes the regulatory framework of the business into account PO-5 PO 5. To take advantage of data collection techniques for problem solving and decision making PO-6 PO 6. To have a knowledge about basic methods used in accounting and business practices of these methods PO-7 PO 7. Identify the functions and implementations of marketing in business life, be able to conduct market research and use the marketing communication as required PO-8 PO 8. To have the knowledge about computers and relevant programs needed PO-9 PO 9. To be able to apply business processes and basic principles of project management techniques PO-10 PO 10. To have the ability of effective communication skills both orally and written PO-11 PO 11. To be able to make quality-oriented plans within business structure PO-12 PO 12. To be able to develop business analysis for targeting appropriate investments and follow-up PO-13 PO 13. To be able to take advantage of financial analysis techniques within business environment PO-14 PO 14. To be able to benefit from major numerical analysis methods and their implementations in business PO-15 PO 15. To follow the basic legislation related to the business and have a knowledge on basic law PO-16 PO 16. To have knowledge about Ataturk's Principles and Revolution History PO-17 PO 17. Recognize the basic principals and processes of production and sales management PO-18 PO 18. To have vocational knowledge of English in Business and Management

Learning Outcomes LO-1 Identify the terms, concepts; evaluate and apply the theoratical and practical processes in long-term oriented strategic business management to accomplish competitive advantage. LO-2 Develop the system approach and analyze the organizations and managerial skills in their environment; identify the problems and provide efficient solutions in the longterm. LO-3 Design and re-organize the organizations and apply incremantal and innovative adaptive structures to comply with the environmenal changes in the long term to achieve competitive advantage. LO-4 Develop business ethics, logical reasoning and act responsibly with corporate governance principles in long term business interactions LO-5 Develop skills to communicate effectively through internet; individual or group research based presentations to manage firms strategically.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

PO 13

PO 14

PO 15

PO 16

PO 17

PO 18

LO 1

LO 2

LO 3

LO 4

LO 5