Distribution channels are where businesses and consumers face each other. In other words, the visible face of an enterprise is its distribution channels. Therefore, the success of the distribution channels will be the success of the enterprise in the eyes of consumers.
The aim of this course is to teach middle and senior managers who will be working in the logistics sector, the distribution channel management and physical distribution, hence to teach them that the distribution channel is independent from the enterprise’s sales function but can have a composition and design to be compatible with this function.
Prerequisite(s)
NONE
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
BASIC MATHS KNOWLEDGE + FULL ATTENDENCE
Instructor(s)
Assist. Prof. Dr. Gökhan KIRBAÇ
Course Assistant(s)
Schedule
FRIDAY, 11:00 - 12:50 - 2A01, INCIRLI CAMPUS
Office Hour(s)
FRIDAY, 11:00 - 12:50 - 2A01, INCIRLI CAMPUS
Teaching Methods and Techniques
-TEAM WORK + DISCUSSION + DEMONSTRATION + LECTURE
Principle Sources
-- Distribution Channels: Understanding and Managing Channels to Market, Julian Dent.
Other Sources
-- The Manager's Guide to Distribution Channels by Linda Gorchels (Author), Edward Marien (Author), Chuck West (Author)
Course Schedules
Week
Contents
Learning Methods
1. Week
Distribution Channel Concept and its definition, General principles at distribution Channels' Selection
LECTURE
2. Week
Distribution Strategy and Basic Distribution Policies
LECTURE + DEMONSTRATION
3. Week
Physical distribution and its functions, distribution channels at endustrial and consumption goods
LECTURE + DEMONSTRATION
4. Week
Some principles related to the Distribution Channels, Distribution Channel Stages
LECTURE + DEMONSTRATION
5. Week
Distribution Channel Composition, Functions of Distribution Channels' associated
LECTURE + DEMONSTRATION
6. Week
Introduction and Implementation to Distribution and transport Planning
DISCUSSION + TEAM WORK
7. Week
Mid-term
Mid-term
8. Week
Channel Design at Consumption and industrial markets
LECTURE + DEMONSTRATION
9. Week
Distribution and transport Problems, Start-up solutions
LECTURE + DEMONSTRATION
10. Week
Distribution Channels' Selection and its design
LECTURE + DEMONSTRATION
11. Week
Intense Distribution, Selective Distribution, Special Distribution
LECTURE + DEMONSTRATION
12. Week
Stages at Distribution Channels' selection
LECTURE + DEMONSTRATION
13. Week
Criteria at Distribution Channels' selection
LECTURE + DEMONSTRATION
14. Week
Criteria at Distribution Channels' selection for Industrial Markets
LECTURE + DEMONSTRATION
15. Week
Final Exam
Final Exam
16. Week
Final Exam
Final Exam
17. Week
Final Exam
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
40
Final Exam
1
60
Program Outcomes
PO-1
PO 1. To have knowledge about logistics operations and the basic legislation
PO-2
PO 2. To have knowledge about the politics, corporations and the developments in logistics.
PO-3
PO 3. To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector.
PO-4
PO 4. To have knowledge about the documents that are used in logistics and how to prepare them.
PO-5
PO 5. To have knowledge about the new marketing and sales techniques and the principles of opening to new markets.
PO-6
PO 6. To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector.
PO-7
PO 7. To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics.
PO-8
PO 8. To be involved in communication network in logistics sector and follow the developments.
PO-9
PO 9. To have the ability to analyse complicated problems through the applied education in logistics and to have well rounded point of view.
PO-10
PO 10. To have the ability to use theoretical methods that are learned in planning and decision making.
PO-11
Po 11. To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas.
PO-12
PO 12. To have the basic knowledge about foreign trade and customs legislation
PO-13
PO 13. To have knowledge about relationship between foreign trade and logistics management.
PO-14
PO 14. To have basic knowledge in at least one foreign language
Learning Outcomes
LO-1
to know Modern distribution channels and to learn what the basic legislation activities, effective use of informationon these issues
LO-2
Knowing the basic characteristics of enterprises in the field of logistics and economic life of the Distribution Channels and analyze internal and external environment, showing the ability to use the distribution channels at an optimum level.
LO-3
To know the rules of Industrial marketing and sales techniques, and have the ability of information’s application in the international markets and distribution channels.
LO-4
Taking into account the changes and developments of Logistics and distribution channels used in the field of classical and contemporary theories, and interpret trends.
LO-5
Having the knowledge of at least one foreign language and use it in the professional life.
