Associate Degree Programs
Vocational School of Bussiness Administration
Tourism and Hotel Management
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SERVICE QUALITY MANAGEMENT

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ITO0010 SERVICE QUALITY MANAGEMENT 2/0/0 DE Turkish 2
Course Goals
Informing the students about the quality of service and its applications
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s) ÖĞR.GÖR. PELİN FATMA TUNA ARSLAN
Course Assistant(s)
Schedule
Office Hour(s) WEDNESDAY 12:00-13:45 3A08
Teaching Methods and Techniques Lecture notes and training materials. presentation, lecture, etc.
 
Principle Sources   Hizmet Kalitesi: Kavramlar, yaklaşımlar ve uygulamalar. Ed.Ş. Gümüşoğlu, İ. Pırnar, P. Akan, A. Akbaba, Detay Yayıncılık.

 

Other Sources   Hizmet Kalitesi ve Müşteri Değeri. İbrahim Taylan Dörtyol, Beta Yayınları. 
Course Schedules
Week Contents Learning Methods
1. Week Conceptual Development of Quality Visual and Audio Lecture. Question Answer Method
2. Week Service Concept Visual and Audio Lecture. Question Answer Method
3. Week Service Quality Concept Visual and Audio Lecture. Question Answer Method
4. Week Development of Total Quality Management Visual and Audio Lecture. Question Answer Method
5. Week TQM and Traditional Management Relationship in Service Sector Visual and Audio Lecture. Question Answer Method
6. Week TQM Practices and Quality Pioneers in the Service Sector Visual and Audio Lecture. Question Answer Method
7. Week Quality Costs in the Service Sector - Quality Awards in TQM Applications Visual and Audio Lecture. Question Answer Method
8. Week Midterm
9. Week Barriers to TQM in Service Sector Visual and Audio Lecture. Question Answer Method
10. Week The Background of the Success of TQM in the Service Sector Visual and Audio Lecture. Question Answer Method
11. Week TQM Requirements in the Service Sector Visual and Audio Lecture. Question Answer Method
12. Week Training and Development for TQM in the Service Sector Visual and Audio Lecture. Question Answer Method
13. Week ISO 9000: 2000 Visual and Audio Lecture. Question Answer Method
14. Week Quality Management Systems and Principles in Service Sector Visual and Audio Lecture. Question Answer Method
15. Week
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
PO-1Communicating with the Guest
PO-2Making Accommodation Services in Professional Foreign Language and Providing Information to Guests.
PO-3Managing Human Resources, Introducing Professional Ethics, Explaining the Principles of Hotel Management
PO-4Explaining Basic Travel-Tourism Concepts, Introducing Tourism's Impact on Economy
PO-5Guiding in the execution of the front office services, guest check in / check out the process, to carry out transactions, to carry out the transfer operations, to carry out the reporting operations
PO-6Fulfilling the Obligations Regarding Tourism Legislation, Making Correspondence with the Ministry
PO-7Preparing the floor for floor services, floor control, cleaning services in housekeeping
PO-8Introducing the Coastal Region of Turkey, to promote Turkey's Central Regions
PO-9Understanding Marketing in Tourism
PO-10Applying Quality Management Systems, Developing Yourself Using IT Facilities
PO-11First aid to the patient / injured in emergencies
Learning Outcomes
LO-1 Learning the concept of quality
LO-2Learning the concept of service quality
LO-3Learning Quality Management Systems and Principles in Service Sector
LO-4 Learning TQM and Traditional Management Relationship in Service Sector
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11
LO 1
LO 2
LO 3
LO 4