Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
ITO3031	3	TOURISM CONSUMER BEHAVIORS	3/0/0	CC	Turkish	3

Course Goals	To understand the role of consumer behaviors in the tourism sector and to examine the purchasing behaviors in the service sector. Identify internal and external factors to buy tourist products, including consumers, domestic and foreign customers, and understand tourist buying behaviors.
Prerequisite(s)	...
Corequisite(s)	...
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	ÖĞR.GÖR. PELİN TUNA ARSLAN
Course Assistant(s)
Schedule	The course has not been opened this semester
Office Hour(s)	Instructor name, day, hours, XXX Campus, office number.
Teaching Methods and Techniques	Lecture notes, visual and audio narration and question-answer method
Principle Sources	Consumer Behavior, Yavuz Odabaşı
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction to consumer behavior	Visual and Audio Lecture. Question Answer Management
2. Week	Consumer behavior models	Visual and Audio Lecture. Question Answer Management
3. Week	Needs and consumption	Visual and Audio Lecture. Question Answer Management
4. Week	Motivation to congress tourism, classification of congresses and meetings	Visual and Audio Lecture. Question Answer Management
5. Week	Self and personality	Visual and Audio Lecture. Question Answer Management
6. Week	Perception	Visual and Audio Lecture. Question Answer ManagementVisual and Audio Lecture. Question Answer Management
7. Week	Midterm
8. Week	Learning	Visual and Audio Lecture. Question Answer Management
9. Week	Communication and consumer behavior	Visual and Audio Lecture. Question Answer Management
10. Week	Attitudes	Visual and Audio Lecture. Question Answer Management
11. Week	Family and reference groups	Visual and Audio Lecture. Question Answer Management
12. Week	Culture	Visual and Audio Lecture. Question Answer Management
13. Week	Consumer decision making and procurement process	Visual and Audio Lecture. Question Answer Management
14. Week	Post-purchase behavior	Visual and Audio Lecture. Question Answer Management
15. Week	Final Exam
16. Week	Final Exam
17. Week	Final Exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 Communicating with the Guest PO-2 Making Accommodation Services in Professional Foreign Language and Providing Information to Guests. PO-3 Managing Human Resources, Introducing Professional Ethics, Explaining the Principles of Hotel Management PO-4 Explaining Basic Travel-Tourism Concepts, Introducing Tourism's Impact on Economy PO-5 Guiding in the execution of the front office services, guest check in / check out the process, to carry out transactions, to carry out the transfer operations, to carry out the reporting operations PO-6 Fulfilling the Obligations Regarding Tourism Legislation, Making Correspondence with the Ministry PO-7 Preparing the floor for floor services, floor control, cleaning services in housekeeping PO-8 Introducing the Coastal Region of Turkey, to promote Turkey's Central Regions PO-9 Understanding Marketing in Tourism PO-10 Applying Quality Management Systems, Developing Yourself Using IT Facilities PO-11 First aid to the patient / injured in emergencies

Learning Outcomes LO-1 Understand consumer buying behaviors LO-2 Having knowledge about consumer behavior models LO-3 To have knowledge about consumer needs and needs in the tourism sector LO-4 Consumer decision making and purchasing behaviors in tourism LO-5 Post-purchase experience and re-purchase

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11
LO 1
LO 2
LO 3
LO 4
LO 5