Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MRT0626		Radio and Television Management and Management I	2/0/0	DE		2

Course Goals	To inform about the main theme of business
Prerequisite(s)	xxx
Corequisite(s)	xxx
Special Requisite(s)	xxx
Instructor(s)	Lecturer Selin Okumuş
Course Assistant(s)
Schedule	The course is not offered this semester.
Office Hour(s)	-----
Teaching Methods and Techniques	-
Principle Sources	-
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	Management and Organization in Radio and Television Business: Broadcasting and management systems in radio and television business	verbal lecture and practice
2. Week	Organizational structure of radio and companies, new organizational approaches in radio and television broadcasting	verbal lecture and practice
3. Week	Production Planning in Radio and Television: Subject and properties of production in radio television enterprises	verbal lecture and practice
4. Week	Production planning in radio and television companies, Production process in radio and television companies	verbal lecture and practice
5. Week	Midterm
6. Week	Broadcast streaming strategies	verbal lecture and practice
7. Week	Television Watch Measurements: Introduction, Television watch measurement methods	verbal lecture and practice
8. Week	television audience measurement in Turkey	verbal lecture and practice
9. Week	Basic concepts of measurement data, Usage areas of measurement data	verbal lecture and practice
10. Week	Television Marketing: Introduction, Marketing concept	verbal lecture and practice
11. Week	Media companies and marketing	verbal lecture and practice
12. Week	Television marketing strategies	verbal lecture and practice
13. Week	Financial Management: Introduction, working capital management	verbal lecture and practice
14. Week	Turkey Radio and Television Corporation of capital structure, capital structure of private radio and television company	verbal lecture and practice
15. Week	Final
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 To define all information needed to learn at communication and information field. PO-2 To learn all basic concepts about their future career PO-3 Get the ability to use theoretical information in practical bussiness life. PO-4 To represent and defind clearly their project. PO-5 Using camera, lighting equipment, audio equipment professional way both indoor or outdoor. PO-6 To have a clear visual language to impress spectator. PO-7 To have enough skill about radio and tv producing, broadcasting and management. PO-8 To have enough skill to create efficient project at audio visual field PO-9 To have a responsability, morality about bussiness life. PO-10 To have ability to work with others, being social and available for team works. PO-11 To have the ability about project creation and management PO-12 To have enough skill to demonstrate their project. PO-13 To understand life time education's importance and being open all technical and social improvement. PO-14 To have enough interest about actual social and cultural life PO-15 To learn at least 1 foreign language.

Learning Outcomes LO-1 To explain production planning processes of companies LO-2 To appreciate broadcasting planning and discuss broadcasting flow strategies of television companies LO-3 To appreciate television rating methods and comment measurement datas in the use of media and broadcasting planning LO-4 To explain marketing concept and discuss marketing strategies in television LO-5 To describe financial management processes and financial resources in radio and television companies

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

PO 13

PO 14

PO 15