Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	Giving the basic insights about public relations
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	The concept of public relations and its historical development	Visual and audio expression
2. Week	The first examples and models in the historical development process of public relations	Visual and audio expression
3. Week	Disciplines with which public relations are related	Visual and audio expression
4. Week	Public relations stages	Visual and audio expression
5. Week	Corporate identity, corporate image, corporate reputation concepts	Visual and audio expression
6. Week	Target audience in public relations practices	Visual and audio expression
7. Week	Mıdterm	Visual and audio expression
8. Week	Social responsibility and sponsorship concepts and their relationship with public relations	Visual and audio expression
9. Week	Proactive and reactive public relations	Visual and audio expression
10. Week	Public relations and crisis management	Midterm
11. Week	Public relations and persuasion	Visual and audio expression
12. Week	Digital public relations	Visual and audio expression
13. Week	Online reputation management	Visual and audio expression
14. Week	An overview	Visual and audio expression
15. Week	Final exam	Final exam
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	30
Homework / Term Projects / Presentations	2	20
Final Exam	1	50

Program Outcomes PO-1 Having information about civilian aviation PO-2 Having information about floor services in aviation PO-3 Having information about ecenomics and business areas PO-4 Having information about numerical process PO-5 Using foreign language effectively PO-6 Using Turkish effectively PO-7 Assimilate Ataturk’s principles and revolutions PO-8 Having information about basic law PO-9 Having information about feasts and catering services PO-10 Having information about service

Learning Outcomes LO-1 Introducing the requirements for public relations speciality LO-2 Defining the functions of public relations in institutions LO-3 Defining the principles and rules of public relations in institutions LO-4 Determining public relations activities LO-5 Transferring the practical applications of public relations methods to the students

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50