Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	To comprehend the basic concepts related to service pazarlamasıyla. Service marketing mix elements, service businesses, what to do about customer complaints and disclosure of customer retention.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	The importance of the service concept and service sector.	Presentation and application
2. Week	Services and the classification of the services.	Presentation and application
3. Week	Service enterprises and traditional marketing mix elements	Presentation and application
4. Week	Read about product service marketing	Presentation and application
5. Week	Service marketing distribution.	Presentation and application
6. Week	Service marketing price	Presentation and application
7. Week	Service marketing promotion	Presentation and application
8. Week	In the service sector, advertising, sales promotion, public relations, personal selling and direct marketing.	Presentation and application
9. Week	Service marketing and staff	Presentation and application
10. Week	Read about customer service and the course materials to be processed.	Presentation and application
11. Week	Service marketing and physical evidence	Presentation and application
12. Week	Demand and capacity management service	Presentation and application
13. Week	Quality of service, and the service matches.	Presentation and application
14. Week	Relational marketing and internationalization	Presentation and application
15. Week	Final Exam	Final Exam
16. Week	Final Exam
17. Week	Final Exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	10
	1	40
Final Exam	1	50

Program Outcomes PO-1 Having information about civilian aviation PO-2 Having information about floor services in aviation PO-3 Having information about ecenomics and business areas PO-4 Having information about numerical process PO-5 Using foreign language effectively PO-6 Using Turkish effectively PO-7 Assimilate Ataturk’s principles and revolutions PO-8 Having information about basic law PO-9 Having information about feasts and catering services PO-10 Having information about service

Learning Outcomes LO-1 Explain the concepts and phenomena that constitute the basis of the service marketing. LO-2 You can analyze and create a hash of the service marketing. LO-3 Quality of service, customer expectations and customer satisfaction, we can offer suggestions for implementing the concepts of synthesis.

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30