Investigation of Marketing Techniques with Causes and Methods
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
ÖĞR. GÖR. KÜBRA MERTEL
Course Assistant(s)
Schedule
Thursday 09:00-10:50 Cats Meetings
Office Hour(s)
Thursday 10:50-11:15 Cats Meetings
Teaching Methods and Techniques
* It has been planned as Digital Distance Education up to 40% and will be supported by sectoral E-Webinars that will be given with a digital method enriched as 100% Asynchronous and Synchronous in the Spring Semester with CATs V3.0 interface.
Principle Sources
Marangoz, M. (2017). Pazarlama Yönetimi. Beta Basım A.Ş., İstanbul.
Other Sources
Mucuk, İ. (2014). Pazarlama İlkeleri, 20. Basım, Türkmen Kitabevi. İstanbul.
Marketing Concept, Fundamentals of Marketing,
Change in Marketing Approach
Lecture, Sampling, Question and Answer
3. Week
Marketing and Marketing
Lecture, Sampling, Question and Answer
4. Week
Consumer behavior
Lecture, Sampling, Question and Answer
5. Week
Industrial Markets and
Industrial Consumer Behavior
Lecture, Sampling, Question and Answer
6. Week
Marketing Information System and
Marketing Research
Lecture, Sampling, Question and Answer
7. Week
Market Segmentation and
Target Market
Lecture, Sampling, Question and Answer
8. Week
Midterm
Midterm
9. Week
Positioning
Lecture, Sampling, Question and Answer
10. Week
Marketing Management and Strategic Marketig
planning
Lecture, Sampling, Question and Answer
11. Week
Products- Goods & Services
Product and Brand Management
Lecture, Sampling, Question and Answer
12. Week
Pricing Strategies
Lecture, Sampling, Question and Answer
13. Week
Marketing Communication
Marketing Channels and Distribution Policies
Lecture, Sampling, Question and Answer
14. Week
Postmodernism,
Critical Approach to Marketing and
Future Predictions
Lecture, Sampling, Question and Answer
15. Week
Final Exam
Final Exam
16. Week
Final Exam
Final Exam
17. Week
Final Exam
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Having basic business and economic information
PO-2
Having information on civil aviation
PO-3
To have basic knowledge in the field of Accounting
PO-4
To have knowledge of transport systems and combined transport
PO-5
Storage, inventory management, having information
PO-6
To have knowledge of basic law
PO-7
Knowledge in the field of supply chain
PO-8
Certifications to know the basic issues in the field of
PO-9
Effective and proper use of Turkish
PO-10
History of Turkish Republic to have a basic knowledge about
PO-11
Effective use of foreign language
Learning Outcomes
LO-1
To offer an insight into what marketing is all about.
LO-2
To recognize the main environmental factors affecting marketing decisions and the explain the importance of the formulation of the strategic marketing plans
LO-3
To understand the Marketing Information System and the importance of market research for marketing decisions
LO-4
To understand the the factors which affects the consumer buying behavior and the importance of these factors for develeoping the marketing strategies.
LO-5
The benefits of the segmentation and the targeting strategies for the companies , the importance of the positioning and the positioning strategies
