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Course Goals |
İn this lesson, the students argued that the Turkish apparel industry, fashion marketing is intended to be informed about the structure. |
Prerequisite(s) |
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Corequisite(s) |
- |
Special Requisite(s) |
- |
Instructor(s) |
Lecturer Emine Anık |
Course Assistant(s) |
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Schedule |
The course was not opened this year |
Office Hour(s) |
Friday İncirli, 40A3 |
Teaching Methods and Techniques |
-Lecture, presentation, case study |
Principle Sources |
-Marketing Principles, İsmet Mucuk, Türkmen Kitapevi, 2017, İstanbul
--Çivitçi.Ş.(2004)" Moda Pazarlaması "Asil Yayıncılık ,Ankara |
Other Sources |
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Course Schedules |
Week |
Contents |
Learning Methods |
1. Week |
General information about Fashion and apparel marketing |
Presentation of the/sokrat method, |
2. Week |
Turkey and in the world of fashion apparel industry market structure |
Presentation of the/sokrat method, |
3. Week |
Marketing research to examine the |
Presentation of the/sokrat method, |
4. Week |
Marketing research to examine the |
Presentation of the/sokrat method, |
5. Week |
Examine the work of creating products and brands |
Presentation of the/sokrat method, |
6. Week |
Examine the work of creating products and brands |
Presentation of the/sokrat method, |
7. Week |
Pricing study to the examine |
Presentation of the/sokrat method, |
8. Week |
midterm exam |
................... |
9. Week |
Pricing study to the examine |
Presentation of the/sokrat method, |
10. Week |
Pricing study to the examine |
Presentation of the/sokrat method, |
11. Week |
Identify and examine the distribution channels |
Presentation of the/sokrat method, |
12. Week |
Identify and examine the distribution channels |
Presentation of the/sokrat method, |
13. Week |
Turkish fashion apparel industry to examine the structure and strategy of marketing |
Presentation of the/sokrat method, |
14. Week |
The structure of the fashion industry and fast-fashion-marketing |
Presentation of the/sokrat method, |
15. Week |
Final exam |
Final exam |
16. Week |
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17. Week |
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Program Outcomes |
PO-1 | The basic theoretical knowledge and skills in the field of fashion design ownership | PO-2 | the ability to apply theoretical knowledge in a real business environment, the ability to interpret and analyze data ownership. | PO-3 | Studies related to the field that will carry out ,the application can take part in the project have achieved and skills. | PO-4 | individuals and institutions can collaborate with the ability to express itself at the level of ownership. | PO-5 | Fashion design-related computer programs can use fluent in at one of the least | PO-6 | Contemporary, innovative, participative and participants, in your career, with information about that can take of advantage lifelong learning | PO-7 | Technical concepts of design thinking action into your lifestyle to be able to convert | PO-8 | Understanding and interpreting the problems of the profession, ideas, whether oral or written, express in a clear manner | PO-9 | Professional ethics and cultural values of ownership. | PO-10 | With the knowledge and skills acquired in the field of lifelong learning, positive attitudes about development. |
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Learning Outcomes |
LO-1 | Turkish ready-to-wear fashion industry knows the structure of marketing | LO-2 | In the world and Turkey is also ready to wear fashion industry aware of the structure of the market | LO-3 | Product creation methods and knows work of the brand the methods | LO-4 | Pricing studies knows | LO-5 | Distribution channels recognizes |
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