Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MMT0537		FASHION MARKETING	2/0/0	DE		2

Course Goals	İn this lesson, the students argued that the Turkish apparel industry, fashion marketing is intended to be informed about the structure.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer Emine Anık
Course Assistant(s)
Schedule	The course was not opened this year
Office Hour(s)	Friday İncirli, 40A3
Teaching Methods and Techniques	-Lecture, presentation, case study
Principle Sources	-Marketing Principles, İsmet Mucuk, Türkmen Kitapevi, 2017, İstanbul --Çivitçi.Ş.(2004)" Moda Pazarlaması "Asil Yayıncılık ,Ankara
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	General information about Fashion and apparel marketing	Presentation of the/sokrat method,
2. Week	Turkey and in the world of fashion apparel industry market structure	Presentation of the/sokrat method,
3. Week	Marketing research to examine the	Presentation of the/sokrat method,
4. Week	Marketing research to examine the	Presentation of the/sokrat method,
5. Week	Examine the work of creating products and brands	Presentation of the/sokrat method,
6. Week	Examine the work of creating products and brands	Presentation of the/sokrat method,
7. Week	Pricing study to the examine	Presentation of the/sokrat method,
8. Week	midterm exam	...................
9. Week	Pricing study to the examine	Presentation of the/sokrat method,
10. Week	Pricing study to the examine	Presentation of the/sokrat method,
11. Week	Identify and examine the distribution channels	Presentation of the/sokrat method,
12. Week	Identify and examine the distribution channels	Presentation of the/sokrat method,
13. Week	Turkish fashion apparel industry to examine the structure and strategy of marketing	Presentation of the/sokrat method,
14. Week	The structure of the fashion industry and fast-fashion-marketing	Presentation of the/sokrat method,
15. Week	Final exam	Final exam
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 The basic theoretical knowledge and skills in the field of fashion design ownership PO-2 the ability to apply theoretical knowledge in a real business environment, the ability to interpret and analyze data ownership. PO-3 Studies related to the field that will carry out ,the application can take part in the project have achieved and skills. PO-4 individuals and institutions can collaborate with the ability to express itself at the level of ownership. PO-5 Fashion design-related computer programs can use fluent in at one of the least PO-6 Contemporary, innovative, participative and participants, in your career, with information about that can take of advantage lifelong learning PO-7 Technical concepts of design thinking action into your lifestyle to be able to convert PO-8 Understanding and interpreting the problems of the profession, ideas, whether oral or written, express in a clear manner PO-9 Professional ethics and cultural values of ownership. PO-10 With the knowledge and skills acquired in the field of lifelong learning, positive attitudes about development.

Learning Outcomes LO-1 Turkish ready-to-wear fashion industry knows the structure of marketing LO-2 In the world and Turkey is also ready to wear fashion industry aware of the structure of the market LO-3 Product creation methods and knows work of the brand the methods LO-4 Pricing studies knows LO-5 Distribution channels recognizes

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO 1
LO 2
LO 3
LO 4
LO 5