The definition of copywriting and the rules applied to it, the power of language and the importance of using the correct word, the basic rules of writing in public relations, press releases, invitation letters and special new texts sent to the press, types of texts used for in-house announcements and other correspondence, thank you letter, invitation letter, award and certificate texts, the rules applied when putting together the necessary texts for a newspaper, writing for the internet, the rules of writing for television, interviews, news, television shows, entertainment/culture and art programs and the rules of writing for radio will be taught to students.
Prerequisite(s)
.
Corequisite(s)
.
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Press release, press invitation letter, all text required for events, speech text of a general manager, newspaper interview, newspaper article series, newspaper article, VTR text for a television program and text for radio programs will be taught through practical work.
Principle Sources
Necdet Karasevda. Yazarlık Okulu, Kaldırım Yayınları, İstanbul, 2013
Stephen May. Yaratıcı Yazarlık, Optimist Yayınları, İstanbul, 2012
Other Sources
Danell Jones. Virginia Woolf’tan Yazarlık Dersleri.Timaş Yayınları.İstanbul, 2014
Course Schedules
Week
Contents
Learning Methods
1. Week
Definition of copywriting. The rules that need to be applied when copywriting; the importance of using the correct words and the power of language
Oral presentation
2. Week
the basic rules of copywriting in public relations
Oral presentation
3. Week
the importance of a press release, its aim and writing rules
Oral presentation
4. Week
the importance of a press invitation letter, its aim and writing rules
Oral presentation
5. Week
the rules of writing a special news text
Oral presentation
6. Week
the writing rules of the different types of texts used for the internal communication for a PR event
Oral presentation
7. Week
Midterm exam
Project
8. Week
thank you letter, invitation letter, award and certificate texts
Oral presentation, Technical excursion
9. Week
rules of how to write in-house announcements
Oral presentation, Technical excursion
10. Week
follow-up on student projects
Oral presentation, Technical excursion
11. Week
rules of speech texts
Oral presentation, Technical excursion
12. Week
the rules on how to reply to consumer complaints
Oral presentation, Technical excursion
13. Week
the rules applied when putting together the necessary texts for a newspaper (news, article, anecdote, interview, research texts)
Oral presentation, Technical excursion
14. Week
the rules of writing for television (interview, news, television shows, entertainment/culture and art programs)
Oral presentation, Technical excursion
15. Week
writing for the internet
Oral presentation, Technical excursion
16. Week
the rules of writing for radio: the writing techniques for radio interviews, news and programs
Oral presentation, Technical excursion
17. Week
Final exam
Project
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
15
Homework / Term Projects / Presentations
1
30
Attendance
1
15
Final Exam
1
40
Program Outcomes
PO-1
Communication, art and culture related concepts to be priorities, all kinds of definitions can berelated to different areas.
PO-2
Interpret technological developments and related artistic and cultural perceptions
PO-3
Will be able to understand contemporary / contemporary cinema and television practices.
PO-4
Will be able to analyze the organic relationship between art, communication and society.
PO-5
Will be able to produce works that will learn the creative process and bring creativity to the foreground
PO-6
It will be able to work creatively, flexibly and independently in a disciplined and self-created line.
PO-7
Will be able to use the tools and equipment necessary for their profession in the right place and at the right time and will be able to implement their projects within the determined time.
PO-8
Will be able to express his / her creative ideas using visual messages.
PO-9
They will be able to give original products in different interdisciplinary fields like animation, photography, cinema.
PO-10
He will have experience in film management, screenplay, cinematography and editing.
PO-11
Will be able to prepare visual effects for cinema and television using computer based applications.
PO-12
He will have experience in acting, mimicry, dramatic improvisation.
PO-13
Be open to innovations in the field of mass communication and adapt to innovations in the field.
PO-14
It will be able to produce projects with experienced experts in national and international areas.
PO-15
Competitions, exhibitions, festivals, seminars etc. in national and international areas. will participate in the events.
Learning Outcomes
LO-1
The knowledge of how to carry out qualitative as well as quantitative research in communication research
LO-2
The skills to communicate more effectively in front of a crowd, to express their thoughts in a clearer manner, to work in teams and to find solutions to problems
LO-3
The practical knowledge of how to translate a brief of a commercial text
LO-4
The knowledge of different writing techniques for different communication tools
LO-5
The ability to send an effective message to the intended crowd to get across the planned aims
