Applying appropriate new product development process such as innovation & new product development concepts and analysis of alternative new product development strategies. To elaborate the process of testing, selecting and researching a new product or service idea and developing & project planning with professional life examples.
Prerequisite(s)
Since the course will be held online, an internet connection and connection devices will be required.
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Assist. Prof. Dr. Kemal Özkan Yılmaz
Course Assistant(s)
-
Schedule
The course will not be held this semester.
Office Hour(s)
Teaching Methods and Techniques
- Presentation
- Class Discussion
- Research
- Case Studies
- Teamwork
Principle Sources
Trott, P. 2017. Innovation Management and New Product Development. 6th Edition, Pearson.
Crawford, M. and Di Benedetto, A. 2015. New Products Management. 11th Edition. McGraw Hill.
Osterwalder, A. ve Pigneur, Y. 2019. İş Modeli Üretimi. 1. Baskı. Optimist Yayın Grubu.
Other Sources
Additional resources and sections from other supplementary books and resources will be shared via CATs
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to New Product Development and Fundamental Concepts
Presentation, class discussion and case studies
2. Week
New Product Development Process and Strategy
Presentation, class discussion and case studies
3. Week
Concept Generation and Customers' Problem Approach
Presentation, class discussion and case studies
4. Week
Perceptual Mapping and Qualitative Techniques
Presentation, class discussion and case studies
5. Week
Concept Evaluation
Presentation, class discussion and case studies
6. Week
Concept Testing and Market Research
Presentation, class discussion and case studies
7. Week
Market Analysis and Evaluation
Presentation, class discussion and case studies
8. Week
Midterm Exam
Midterm Exam
9. Week
Midterm Exam
Midterm Exam
10. Week
Product Protocol Design and User Testing
Presentation, class discussion and case studies
11. Week
Strategic Launch Planning and Implementation
Presentation, class discussion and case studies
12. Week
Market Testing and Launch Management
Presentation, class discussion and case studies
13. Week
Public Policy Effects
Presentation, class discussion and case studies
14. Week
Current Practices in New Product Development
Presentation, class discussion and case studies
15. Week
Final Exam
Final Exam
16. Week
Final Exam
Final Exam
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Quizzes
4
30
Final Exam
1
40
Program Outcomes
PO-1
Comprehends both theoretical and applied subjects in international trade at the advanced level, and uses his/her knowledge when necessary.
PO-2
Analyses basic concepts and data related to International Trade and Economics by scientific methods, interprets those with analytically, and evaluates those with regard to economic issues.
PO-3
Express his/her thoughts, comments and evaluations related to International Trade discipline both in written and oral forms.
PO-4
Defines current problems, and proposes solutions which are supported by evidence and research based quantitative and qualitative data.
PO-5
Inspects how public and private sector enterprises engaged in trade activities operates in practice, and evaluates the continuities and the dynamism in these sectors.
PO-6
Defines and tracks local, regional (such as European Union or Middle East) and global issues from the point of political economics, and relates these issues to each other.
PO-7
Possesses sufficient knowledge in other disciplines related to International Trade (such as Economics, Finance, International Business and Law), and reports this information.
PO-8
Follows publications and research in International Trade, Globalisation and Financial Systems in the English language, and communicates with his/her colleagues internationally.
PO-9
Uses a second language (Russian, Chinese, etc.) at the intermediate level.
PO-10
Possesses ethical principles and scientific values in collection, interpretation and release of data.
Learning Outcomes
LO-1
The ability to develop ideas and test in lean enterprise
LO-2
Teamwork
LO-3
The ability to research and analyze
LO-4
Field activity experience
LO-5
The ability to prepare presentations and tell stories
