Developing comprehension, skill and knowledge for diagnosing and dealing with specific business strategy and policy situation in a very rapidly changing environment, from the top management standpoint are the objectives of the course. Learning teams will perform various strategic analysis. Team work and PowerPoint Presentation skills would enhance students adjustment abilities to real world working conditions.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Lecturer Barış Yegül
Course Assistant(s)
Research assistant Dilek Akburak
Schedule
Friday // ZA-2 // 9:00-12:00
Office Hour(s)
Friday, 12:00-14:00
Teaching Methods and Techniques
- Oral presentation
- Discussion
- Case study
- PPT presentations
- Project / teamwork
- Seminar, guest speaker ( TBD according to availabilities)
Principle Sources
-- Strategic Management 12.Ed; F David; Pearson
- Management Strategy: Achieving Sustained Competitive Advantage, International Edition; Alfred A. Marcus; McGraw Hil
- İşletmelerde Stratejik Yönetim; 5.Ed.; H.Ulgen-S.K.Mirze, BETA
Other Sources
- PP slides will be provided as the course progresses
Course Schedules
Week
Contents
Learning Methods
1. Week
Management & Strategy & System consept
Lectures, Cases, Discussions
2. Week
Strategic Direction
Lectures, Cases, Discussions
3. Week
Operating Model (Internal)
Lectures, Cases, Discussions
4. Week
Operating Model (External)
Lectures, Cases, Discussions
5. Week
Strategy Development Process
Lectures, Cases, Discussions
6. Week
Measurement and Data Analysis
Lectures, Cases, Discussions
7. Week
Measurement and Data Analysis
Lectures, Cases, Discussions
8. Week
Growth and Competitiveness Strategies
Lectures, Cases, Discussions
9. Week
Growth and Competitiveness Strategies
Lectures, Cases, Discussions
10. Week
Functional Starategies
Lectures, Cases, Discussions
11. Week
Business Management elements
Organization, Process, Roles&Responsibilities
Lectures, Cases, Discussions
12. Week
Business Management elements
Organization, Process, Roles&Responsibilities
Lectures, Cases, Discussions
13. Week
KPI Concept and Monitoring
Lectures, Cases, Discussions
14. Week
Current issues of Companies & Strategic Management
Lectures, Cases, Discussions
15. Week
Team PowerPoint team presentations
Lectures, Cases, Discussions
16. Week
Team PowerPoint team presentations
Lectures, Cases, Discussions
17. Week
Final Exam
Written Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
5
15
Project(s)
1
40
Final Exam
1
40
Program Outcomes
PO-1
Ability to apply theoretical and practical knowledge gained by Mathematics, Science and their engineering fields and ability to use their knowledge in solving complex engineering problems.
PO-2
Ability of determining, defining, formulating and solving complex engineering problems; for that purpose develop the ability of selecting and implementing suitable models and methods of analysis.
PO-3
Ability of designing a complex system, process, device or product under real world constraints and conditions serving certain needs; for this purpose ability of applying modern design techniques
PO-4
Ability of selecting and using the modern techniques and devices which are necessary for analyzing and solving complex problems in engineering implementations; ability of efficient usage of information technologies.
PO-5
Ability of designing experiments, conducting tests, collecting data and analyzing and interpreting the solutions to investigate of complex engineering problems or discipline-specific research topics.
PO-6
Ability of working efficiently in intra-disciplinary and multi-disciplinary teams; individual working ability and habits.
PO-7
Ability of verbal and written communication skills; and at least one foreign language skills, ability to write effective reports and understand written reports, ability to prepare design and production reports, ability to make impressive presentation, ability to give and receive clear and understandable instructions
PO-8
Awareness of importance of lifelong learning; ability to access data, to follow up the recent innovation in science and technology for continuous self-improvement.
PO-9
Conformity to ethical principles; knowledge about occupational and ethical responsibility, and standards used in engineering applications.
PO-10
Knowledge about work life implementations such as project management, risk management and change management; awareness about entrepreneurship and innovativeness; knowledge about sustainable development.
PO-11
Knowledge about effects of engineering applications on health, environment and security in global and social dimensions, and on the problems of the modern age in engineering; awareness about legal outcomes of engineering solutions.
Learning Outcomes
LO-1
Identify operating models both internal and external for any company/system
LO-2
Perform basic strategic analysis and digest the methods
LO-3
Develop growth and functional strategies based on a generic strategy development approach
LO-4
Design performance measurement system considering different approaches
LO-5
Dessign business main components organizational structure, processes, roles & responsibilities and identify interactions
