Course Goals are as follows:
To give sufficient knowledge to students about marketing management especially, who are willing to work in the field of marketing and sales.
Teaching modern 4.0/5.0 Marketing management concepts and digital marketing.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Assist. Prof. Dr. İbrahim Ethem Tarhan
Course Assistant(s)
Res. Asst. Oğuz Emir
Schedule
This course is not offered in this semester.
Office Hour(s)
This course is not offered in this semester.
Teaching Methods and Techniques
-Lecturer will use his lecture notes other than the required documents. Students will listen the lecturer and take notes. Lecturer ,also uses PowerPoint presentation slides during some class sessions. Assignments will be discussed at the begining of each class sessions. Moreover, students will prepare their term projects by PowerPoint presentation. Every student will participate in PowerPoint presentations and submit their learning team evaluation forms.
In case of online education, attendance, individual assignments, team project assignments are very important.
Attendance will be evaluated for each students at the Cats system and recorded.
Chat section on the Cats platform could be used during the office hours of the lecturer.
Principle Sources
-Lilien, G, L & Rangaswamy, A (2002). Marketing Engineering. Pearson Education, Inc., Upper Saddle River, New Jersey.
Contemporaray Marketing Case studies.
Other Sources
-Lecture notes will be provided by the lecturer as well as in the CATS system.
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to marketing management and establishing the team project groups. weekly summaries should be prepared by teams.
Lecture notes and slides
2. Week
Importance of Marketing concept
"
3. Week
Introduction to marketing planning
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4. Week
Marketing Strategy
"
5. Week
Investigation of marketing research
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6. Week
Purchasing behavior.
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7. Week
Marketing mix (4P+S) product, price, promotion, place and after sales service.
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8. Week
Assignment review test
9. Week
Summary of the weekly team projects
10. Week
Product and price strategy
Lecture notes and slides
11. Week
Distribution and promotion strategy
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12. Week
Introduction to market segmentation and international marketing.
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13. Week
Summary of the course. PowerPoint project team presentations.
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14. Week
Advertising medias- a field trip if conditions are available
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15. Week
The importance of culture in international marketing
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16. Week
The importance of team work and transformational leadership in marketing and Learning Team PowerPoint presentations
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17. Week
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Quizzes
2
10
Project(s)
1
20
Attendance
14
5
Final Exam
1
35
Program Outcomes
PO-1
Ability to apply theoretical and practical knowledge gained by Mathematics, Science and their engineering fields and ability to use their knowledge in solving complex engineering problems.
PO-2
Ability of determining, defining, formulating and solving complex engineering problems; for that purpose develop the ability of selecting and implementing suitable models and methods of analysis.
PO-3
Ability of designing a complex system, process, device or product under real world constraints and conditions serving certain needs; for this purpose ability of applying modern design techniques
PO-4
Ability of selecting and using the modern techniques and devices which are necessary for analyzing and solving complex problems in engineering implementations; ability of efficient usage of information technologies.
PO-5
Ability of designing experiments, conducting tests, collecting data and analyzing and interpreting the solutions to investigate of complex engineering problems or discipline-specific research topics.
PO-6
Ability of working efficiently in intra-disciplinary and multi-disciplinary teams; individual working ability and habits.
PO-7
Ability of verbal and written communication skills; and at least one foreign language skills, ability to write effective reports and understand written reports, ability to prepare design and production reports, ability to make impressive presentation, ability to give and receive clear and understandable instructions
PO-8
Awareness of importance of lifelong learning; ability to access data, to follow up the recent innovation in science and technology for continuous self-improvement.
PO-9
Conformity to ethical principles; knowledge about occupational and ethical responsibility, and standards used in engineering applications.
PO-10
Knowledge about work life implementations such as project management, risk management and change management; awareness about entrepreneurship and innovativeness; knowledge about sustainable development.
PO-11
Knowledge about effects of engineering applications on health, environment and security in global and social dimensions, and on the problems of the modern age in engineering; awareness about legal outcomes of engineering solutions.
Learning Outcomes
LO-1
Explain the importance of marketing management and the difference between marketing and marketing management.
Learn marketing planning and development of marketing strategy.,
Learn how to apply a marketing research.
Identify the difference between consumer buyer behavior and industrial buyer behavior.
Explain the marketing mix (4P+S)
Explain the product strategy and price strategy.
LO-2
Explain the product strategy and price strategy.
LO-3
Identify different marketing mix situations by solving different marketing decision cases.
LO-4
Determine the promotional appropriation.
LO-5
) Determine brand strategy decisions and price determination,
Describe the importance of market segmentation.
Explain different types of industries and their marketing concepts.
Describe the importance of international marketing.
