To understand the concepts and key theories relating to entrepreneurship
To understand the characteristics of the entrepreneurial mindset
To explore an entrepreneurial path and tools to overcome the initial challenges of building a
business.
To understand business operations and framework,
To assess and identify new opportunities to start a new business
To understand how to develop a business plan
To apply problem solving steps to real life situations
To make effective decisions and think creatively.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
English.
Instructor(s)
Lecturer Ömer Berat ŞEN
Course Assistant(s)
Res. Assist. Dilek Akburak
Schedule
This course is not offered in this semester.
Office Hour(s)
This course is not offered in this semester.
Teaching Methods and Techniques
Oral presentation, Case analysis, Group discussion, Field trip, Q&A session, Problem solving
Principle Sources
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (2nd Edition) July 16, 2015 by Leonard M. Lodish (Author), Howard L. Morgan (Author), Shellye Archambeau (Author), Jeffrey Babin (Author)
Other Sources
-
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction. Being an entrepreneur. The definition and the essentials of entrepreneurship
Oral presentation
2. Week
Entrepreneurial Mind-set. Types of entrepreneurship
Oral presentation, group discussion
3. Week
SMART Goals, SCQA Method and 10.000 Hours Rule
Oral presentation
4. Week
The Entrepreneurial Process. Stages of Entrepreneurship, Entrepreneurial Business Types
Oral presentation, group discussion
5. Week
Introduction to business plan, business models, company and business description section of the business plan
Oral presentation, brainstorming
6. Week
Key elements of a business plan -CV and cover letter for entrepreneur
Oral presentation, group discussion
7. Week
Product and service section of a business plan.
Oral presentation,
8. Week
Market and competitor analysis.
Oral presentation, in-basket
9. Week
Principles of marketing and sales. Building strategies.
Oral presentation, case study, group discussion
10. Week
Blue Ocean Strategy
Oral presentation, case study, group discussion
11. Week
Marketing and sales section of a business plan
Oral presentation
12. Week
Operations and the Organizational Plan section
Oral presentation, field trip,
13. Week
Financial section of a business plan
Buzz group session, oral presentation
14. Week
Executive summary.
How entrepreneurs access capital and get funded
Q&A Session
15. Week
Effective presentation of the business plan
Oral presentation, group discussion
16. Week
Final Exam
17. Week
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Ability to apply theoretical and practical knowledge gained by Mathematics, Science and their engineering fields and ability to use their knowledge in solving complex engineering problems.
PO-2
Ability of determining, defining, formulating and solving complex engineering problems; for that purpose develop the ability of selecting and implementing suitable models and methods of analysis.
PO-3
Ability of designing a complex system, process, device or product under real world constraints and conditions serving certain needs; for this purpose ability of applying modern design techniques
PO-4
Ability of selecting and using the modern techniques and devices which are necessary for analyzing and solving complex problems in engineering implementations; ability of efficient usage of information technologies.
PO-5
Ability of designing experiments, conducting tests, collecting data and analyzing and interpreting the solutions to investigate of complex engineering problems or discipline-specific research topics.
PO-6
Ability of working efficiently in intra-disciplinary and multi-disciplinary teams; individual working ability and habits.
PO-7
Ability of verbal and written communication skills; and at least one foreign language skills, ability to write effective reports and understand written reports, ability to prepare design and production reports, ability to make impressive presentation, ability to give and receive clear and understandable instructions
PO-8
Awareness of importance of lifelong learning; ability to access data, to follow up the recent innovation in science and technology for continuous self-improvement.
PO-9
Conformity to ethical principles; knowledge about occupational and ethical responsibility, and standards used in engineering applications.
PO-10
Knowledge about work life implementations such as project management, risk management and change management; awareness about entrepreneurship and innovativeness; knowledge about sustainable development.
PO-11
Knowledge about effects of engineering applications on health, environment and security in global and social dimensions, and on the problems of the modern age in engineering; awareness about legal outcomes of engineering solutions.
Learning Outcomes
LO-1
Display entrepreneurial business skills and define how entrepreneurs discover their business ideas and determine their commercial potential
LO-2
Search ways to bring innovation and entrepreneurial approach into existing positions and businesses and be aware of the entrepreneurial opportunities in their corporations.
LO-3
Demonstrate knowledge of the entrepreneurial process and apply these to their personal and professional circumstances.
LO-4
Define their goals as an entrepreneur and start-up and ask the “why not” questions and develop innovative answers to many challenging issues
LO-5
Display effective problem solving skills
LO-6
Develop the capability to make effective decisions when faced with uncertainty
