This course aims to prepare students to real life working conditions and give them some basic concepts of construction marketing management
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Assist. Prof. Dr. İbrahim Ethem TARHAN
Course Assistant(s)
-
Schedule
Thursday 10:00-12:00- Practice 13.:00-15:00 3B0305 Ataköy
Office Hour(s)
Wednesday 10:00:11:00 2A-17 Office
Teaching Methods and Techniques
Oral presentation, recitation
Principle Sources
- Lilien, G, L & Rangaswamy, A (2002). Marketing Engineering. Pearson Education, Inc., Upper Saddle River, New Jersey.
Marketing & Selling Professional Services in Architecture & Construction Basil Sawczuk
Other Sources
- Contemporary scholarly articles about modern marketing management tools would be shared during the semester.
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to Marketing Management
Oral presentation
2. Week
Marketing Concept
Oral presentation, recitation
3. Week
Marketing Plan and strategy
Oral presentation, recitation
4. Week
Types of Marketing Research
Oral presentation, recitation
5. Week
Purchasing behavior
Oral presentation, recitation
6. Week
Marketing mix (4P+S)
Oral presentation, recitation
7. Week
Product planning and pricing
Oral presentation, recitation
8. Week
Midterm Exam Week
Oral presentation, recitation
9. Week
Distribution and price strategy
Oral presentation, recitation
10. Week
Market segmentation
Oral presentation, recitation
11. Week
Advertising medias
Oral presentation, recitation
12. Week
Team work in construction marketing management
Oral presentation, recitation
13. Week
Team work in construction marketing management
Oral presentation, recitation
14. Week
Summary of the course
Oral presentation, recitation
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
40
Final Exam
1
60
Program Outcomes
PO-1
Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledge in these areas in the solution of complex engineering problems.
PO-2
Ability to formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.
PO-3
Ability to design a complex systemi process, device or product under realistic constraints and conditions, in such a way as to meet the desired results; ability to apply modern design methods for this purpose.
PO-4
Ability to select and use modern techniques and tools needed for analyzing and Solving complex problems encountered in engineering practice; ability to employ information technologies effectively.
PO-5
Ability to design and conduct experiments, gather data, analyze and interpret results for investing complex engineering problems or discipline specific research questions.
PO-6
Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
PO-7
Ability to communicate effectivley, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instruction.
PO-8
Awareness of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
PO-9
Knowledge on behavior according ethical principles, professional and ethical responsibility and standards used in engineering practices.
PO-10
Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development.
PO-11
Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions.
Learning Outcomes
LO-1
Has information the marketing management (knowledge)
LO-2
Has the knowledge to do marketing research (knowledge)
LO-3
Knows the properties of marketing mix (knowledge)
LO-4
Has information the advertising types and practices (knowledge)
LO-5
Understands the importance of team work in construction marketing management (knowledge)
