Undergraduate
Faculty of Engineering and Architecture
Civil Engineering
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Civil Engineering Main Page / Program Curriculum / Construction Marketing Management

Construction Marketing Management

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
CE6002 Construction Marketing Management 2/2/0 DE English 4
Course Goals
This course aims to prepare students to real life working conditions and give them some basic concepts of construction marketing management
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Assist. Prof. Dr. İbrahim Ethem TARHAN
Course Assistant(s) -
Schedule Thursday 10:00-12:00- Practice 13.:00-15:00 3B0305 Ataköy
Office Hour(s) Wednesday 10:00:11:00 2A-17 Office
Teaching Methods and Techniques Oral presentation, recitation
Principle Sources - Lilien, G, L & Rangaswamy, A (2002). Marketing Engineering. Pearson Education, Inc., Upper Saddle River, New Jersey.

Marketing & Selling Professional Services in Architecture & Construction  Basil Sawczuk
Other Sources - Contemporary scholarly articles about modern marketing management tools would be shared during the semester.
Course Schedules
Week Contents Learning Methods
1. Week Introduction to Marketing Management Oral presentation
2. Week Marketing Concept Oral presentation, recitation
3. Week Marketing Plan and strategy Oral presentation, recitation
4. Week Types of Marketing Research Oral presentation, recitation
5. Week Purchasing behavior Oral presentation, recitation
6. Week Marketing mix (4P+S) Oral presentation, recitation
7. Week Product planning and pricing Oral presentation, recitation
8. Week Midterm Exam Week Oral presentation, recitation
9. Week Distribution and price strategy Oral presentation, recitation
10. Week Market segmentation Oral presentation, recitation
11. Week Advertising medias Oral presentation, recitation
12. Week Team work in construction marketing management Oral presentation, recitation
13. Week Team work in construction marketing management Oral presentation, recitation
14. Week Summary of the course Oral presentation, recitation
15. Week
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Homework / Term Projects / Presentations 1 40
Final Exam 1 60


Program Outcomes
PO-1Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledge in these areas in the solution of complex engineering problems.
PO-2Ability to formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.
PO-3Ability to design a complex systemi process, device or product under realistic constraints and conditions, in such a way as to meet the desired results; ability to apply modern design methods for this purpose.
PO-4Ability to select and use modern techniques and tools needed for analyzing and Solving complex problems encountered in engineering practice; ability to employ information technologies effectively.
PO-5Ability to design and conduct experiments, gather data, analyze and interpret results for investing complex engineering problems or discipline specific research questions.
PO-6Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
PO-7Ability to communicate effectivley, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instruction.
PO-8Awareness of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
PO-9Knowledge on behavior according ethical principles, professional and ethical responsibility and standards used in engineering practices.
PO-10Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development.
PO-11Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions.
Learning Outcomes
LO-1Has information the marketing management (knowledge)
LO-2Has the knowledge to do marketing research (knowledge)
LO-3Knows the properties of marketing mix (knowledge)
LO-4Has information the advertising types and practices (knowledge)
LO-5Understands the importance of team work in construction marketing management (knowledge)
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11