The issues such as influential communication, body language, self-confidence, self-respect, charisma, clothing, colors, status indicators, the language of the places are examined within the context of the factor forming the image of a person and the corporate identity, the types of corporate image and the functions of a corporate image are examined with examples within the frame of the corporate image.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Lecturer Fatma KÖMÜRCÜOĞLU SOYTÜRK
Course Assistant(s)
-
Schedule
Monday 11:00-12:50 cats meetings
Office Hour(s)
Monday 12:50-13:30 cats meetings
Teaching Methods and Techniques
-To present to the students with examples and observations how the issues are in actual business life and how they are supposed to be conceptually and practically.
Principle Sources
- Landis, Jude vd., İletişim Becerileri, Ankara: HYB Yayıncılık, 2006.
- Zeybek, Işıl ve Duru, Hande. Kimliğim ve Ben, İstanbul: İstanbul Kültür Üniversitesi Yayınları, 2007
- Çakır, Özlem. Profesyonel Yaşamda Kişisel İmaj ve Sosyal Yaşam Etiketi. İstanbul: Yapı Kredi Yayınları, 2011.
Other Sources
-
Course Schedules
Week
Contents
Learning Methods
1. Week
Opening course and general introduction. Discussion of the significance of the personal image in the communication between the people and identification of image and image management as a fact and its etymological examination.
Verbal lecture
2. Week
Determination of the factors forming the image of a person and discussion of the significance and functions of such factors. The significance of efficient communication within the frame of personal image and determination of the methods to enable a positive first impression.
Verbal lecture
3. Week
Discussion and classification of the types of personal images.
Verbal lecture
4. Week
Evaluation of eloquent speaking, efficient listening, understanding, explaining, evaluation, presentation method and written communication processes within the frame of the effective communication.
Verbal lecture
5. Week
The discussion of the significance of the positive thinking, self-confidence and self-respect in the formation of the image.
Verbal lecture
6. Week
Examination of the clothing styles which have a significant function in the formation of the personal image and discussion of how the men and women should dress in business life.
Verbal lecture
7. Week
Midterm
8. Week
Determination of the meanings transferred by the colors, which we prefer in our clothes.
Verbal lecture
9. Week
Discussion of the meanings transferred by the distance areas between the people, status roles and sitting styles. The meanings transferred by the gestures and mimics within the frame of the non-verbal communication, which is another significant factor that undertakes an important role in formation of a positive first impression.
Verbal lecture
10. Week
Discussion of the types of corporate image and the elements, which are influential in formation of the image.
Verbal lecture
11. Week
Discussion of the factors that influence the corporate image and determination of the stages required for the realization of a planned image change.
Verbal lecture
12. Week
Purposes of the image advertisement and the evaluation of the brand image and the corporate image.
Verbal lecture
13. Week
Purposes of the image advertisement and the evaluation of the brand image and the corporate image.
Verbal lecture
14. Week
Purposes of the image advertisement and the evaluation of the brand image and the corporate image.
Verbal lecture
15. Week
Final exam
Final exam
16. Week
Final exam
Final exam
17. Week
Final exam
Final exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Effective communication skills
PO-2
Ability to know protocol types
PO-3
The awareness of the necessity of lifelong learning and the ability to do so
PO-4
Ability to have knowledge about sectoral problems
PO-5
Ability to monitor technological, cultural and social changes
PO-6
The ability to effectively manage time and resources by improving management and leadership skills
PO-7
The ability to gather and organize ideas and information needed to make ideas and projects effective, persuasive in written, verbal or other forms
PO-8
The ability to use the tools and equipment necessary for their profession in the right place and at the right time
PO-9
Awareness of professional and ethical responsibility
PO-10
Ability to collect and organize data and to know how to organize them
Learning Outcomes
LO-1
Will be able to express his/her knowledge, feelings and ideas within the frame of the eloquent speaking, and rhetoric writing.
LO-2
Will be able to develop and acquire effective communication skills.
LO-3
Will be able to discuss the personal image, which undertake a significant role in the interpersonal communication, the elements forming the image and their functions.
LO-4
Will be able to describe the significance of the relation between the effective communication and the image management.
LO-5
Will be able to question the changes that influence the corporate image and that are required to be realized for the image change.
