Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
BYA0012 -		Corporate Culture	2/0/0	DE	Turkish	2

Course Goals	The aim of the course is to introduce the concept of corporate culture, which is a basic element of corporate identity and to explain the determinants of corporate culture such as language, communication, beliefs, ceremonies, shared values.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer Gözde Kuzu
Course Assistant(s)	-
Schedule	Day, hours, XXX Campus, classroom number.
Office Hour(s)	Wednesday, 13:00-15:00, 4A-04, İncirli Campus
Teaching Methods and Techniques	-Instruction, projects and presentation, class discussions and case studies, in-class reading and comprehension exercises.
Principle Sources	- Vural, Z. Beril Akın. Kurum Kültürü, İstanbul:İletişim Yayınları, 2003. - Doğan, Doç. Dr. Binali. Örgüt Kültürü, İstanbul:Beta Yayınevi, 2007. - Can, Dr. Halil (ed.). Örgütsel Davranış, Ankara: Arıkan Yayınları, 2006. - Eren, Prof. Dr. Erol. Örgütsel Davranış ve Yönetim Psikolojisi, İstanbul: Beta Yayınevi, 2010.
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction, general concepts, the concept of culture, cultural variations, the importance of culture, the concept of the institution, the concept of corporate culture, culture as the one of the basic mechanisms of corporate.	Verbal lecture
2. Week	The concept of material and spiritual culture; the effects of the culture; acquisition of culture; socialization.	Verbal lecture
3. Week	Features of culture, social institutions, effects of the social institutions to corporate culture.	Verbal lecture
4. Week	The elements of corporate culture, basic believes and hypothesis; norms and values; dimensions of corporate culture.	Verbal lecture
5. Week	The factors affecting corporate culture: vision, mission, communication, motivation, leadership, history, technology, consumers, expectations, laws, awards, goals, values, beliefs.	Verbal lecture
6. Week	In-house communication, in-house communication types, characteristics, in-house communication channels, open communication, multi-directional communication, natural communication.	Verbal lecture
7. Week	Midterm
8. Week	Corporate culture symbols: the physical, behavioral, verbal, language, ceremonies, style.	Verbal lecture
9. Week	Identifiers of corporate culture, behavioral patterns, shared values, basic beliefs.	Verbal lecture
10. Week	Dimensions of corporate culture, visible and invisible dimensions, institutional socialization.	Verbal lecture
11. Week	Types of corporate culture, internal and external environment.	Verbal lecture
12. Week	Corporate design, corporate image, corporate reputation.	Verbal lecture
13. Week	Project presentations.	Verbal lecture
14. Week	Project presentations.	Verbal lecture
15. Week	Final exam	Final exam
16. Week	Final exam	Final exam
17. Week	Final exam	Final exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 Effective communication skills PO-2 Ability to know protocol types PO-3 The awareness of the necessity of lifelong learning and the ability to do so PO-4 Ability to have knowledge about sectoral problems PO-5 Ability to monitor technological, cultural and social changes PO-6 The ability to effectively manage time and resources by improving management and leadership skills PO-7 The ability to gather and organize ideas and information needed to make ideas and projects effective, persuasive in written, verbal or other forms PO-8 The ability to use the tools and equipment necessary for their profession in the right place and at the right time PO-9 Awareness of professional and ethical responsibility PO-10 Ability to collect and organize data and to know how to organize them

Learning Outcomes LO-1 Will be able to understand the importance of the concept of corporate culture as the basic identity that defines organizations. LO-2 Will be able to distinguish the elements that make up an organization and define the corporate culture. LO-3 Will be able to express the necessary infrastructure to create a corporate culture of an organization. LO-4 Will be able to the relationship between different elements of corporate culture. LO-5 Will be able to analyze the elements of an organization's cultural structure and sub-culture. LO-6 They will be a part of corporate culture development activities, as well as organization and execution process.

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10