Recent developments in the internet and information communication technologies have brought about significant changes in the media sector. In the process of analog broadcasting to digital broadcasting, new media concept also appeared. New media includes all online and interactive platforms such as internet, interactive TV, mobile communication. The aim of the course is to provide students with general information about topics such as advertising, reporting, new economy, technological determinism, interactive environments, content management in new media and new media in the new media environment.
-Müge Eldemir, Yeni Medya Üzerine, Nüve Cultural Center, September 2013
Other Sources
-Mihalis Kuyucu and Tuba Karahisar, Yeni İletişim Teknolojileri ve Yeni Medya, Zinde Publications, 2013
-Vladlena Benson (Kingston University, UK), Ronald Tuninga (Kingston Business School, UK) and George Saridakis (Kingston University, UK), Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity, USA 2016
Course Schedules
Week
Contents
Learning Methods
1. Week
What is New Media? New concept and development of internet
Verbal lecture
2. Week
Comparison of New Media and Traditional Media
Verbal lecture
3. Week
Media convergence and cyberculture concepts
Verbal lecture
4. Week
Usage areas of new media and relation with other disciplines
Verbal lecture
5. Week
Relation to new media content and public goods
Verbal lecture
6. Week
Web 1.0, web 2.0 technologies and big data management
Verbal lecture
7. Week
Midterm
8. Week
What is social media? The importance of social media platforms for organizations
Verbal lecture
9. Week
New media and XYZ generation
Verbal lecture
10. Week
New media and advertising
Verbal lecture
11. Week
Real Time Marketing
Verbal lecture
12. Week
Second Life
Verbal lecture
13. Week
New media and technological determinism
Verbal lecture
14. Week
New media and technological determinism
Verbal lecture
15. Week
Final exam
Final exam
16. Week
Final exam
Final exam
17. Week
Final exam
Final exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Effective communication skills
PO-2
Ability to know protocol types
PO-3
The awareness of the necessity of lifelong learning and the ability to do so
PO-4
Ability to have knowledge about sectoral problems
PO-5
Ability to monitor technological, cultural and social changes
PO-6
The ability to effectively manage time and resources by improving management and leadership skills
PO-7
The ability to gather and organize ideas and information needed to make ideas and projects effective, persuasive in written, verbal or other forms
PO-8
The ability to use the tools and equipment necessary for their profession in the right place and at the right time
PO-9
Awareness of professional and ethical responsibility
PO-10
Ability to collect and organize data and to know how to organize them
Learning Outcomes
LO-1
The students will be able to describe the basic concepts related to new media
LO-2
The students will be able to relate media convergence to cyber culture concepts
LO-3
The students will be able to describe the differences between new media and traditional media
LO-4
The students will be able to Identify the importance of advertising and marketing relationship with new media
LO-5
The students will have knowledge about social media platforms
