The primary objective of the course is to provide the basic advertising and marketing informations.In addition will be discussed the ad place in Turkey.
Prerequisite(s)
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Corequisite(s)
-
Special Requisite(s)
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Instructor(s)
Lecturer Gözde Kuzu
Course Assistant(s)
-
Schedule
Day, hours, XXX Campus, classroom number.
Office Hour(s)
Wednesday, 13:00-15:00, 4A-04, İncirli Campus
Teaching Methods and Techniques
-Sampling, synthesis, discussion
Principle Sources
-Özkan, Pelin. Hayatımız Reklam, İstanbul:MediaCat Yay.,2004.
- Aitchison, Jim. Basın İlanı Böyle Yapılır!, Okuyan Us Yayınları, 2006.
- Küçükerdoğan, Rengin. Reklam Nasıl Çözümlenir ?- Reklam İletişiminde Göstergeler ve Stratejiler, İstanbul: Beta Yayınevi, 2009.
- C.Book, Albert . C.Dennis Schick, Reklamcılıkta Metin ve Taslağın İlkeleri, İstanbul: Rota Yayınları, 1998.
- Elden, Müge. Reklam ve Reklamcılık, İstanbul: Say Yayınları, 2009.
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
What is advertising?
Verbal Lecture
2. Week
The place and importance of advertising in marketing
Verbal Lecture
3. Week
The ad is in relation to other disciplines.
Verbal Lecture
4. Week
The basic principles of advertising.
Verbal Lecture
5. Week
Ad types
Verbal Lecture
6. Week
Global advertising
Verbal Lecture, Case Study
7. Week
Midterm
8. Week
Ad. Currents and development of ad. in Turkey
Verbal Lecture
9. Week
Turkish advertisers and advertising agencies
Verbal Lecture
10. Week
The advertiser and agency relationships
Verbal Lecture
11. Week
Creativity in advertising
Verbal Lecture
12. Week
Advertising scenario, the text and the slogan
Verbal Lecture, Case Study
13. Week
Internet advertising & outdoor advertising
Verbal Lecture, Case Study
14. Week
Internet advertising & outdoor advertising
Verbal Lecture, Case Study
15. Week
Final exam
Final exam
16. Week
Final exam
Final exam
17. Week
Final exam
Final exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Effective communication skills
PO-2
Ability to know protocol types
PO-3
The awareness of the necessity of lifelong learning and the ability to do so
PO-4
Ability to have knowledge about sectoral problems
PO-5
Ability to monitor technological, cultural and social changes
PO-6
The ability to effectively manage time and resources by improving management and leadership skills
PO-7
The ability to gather and organize ideas and information needed to make ideas and projects effective, persuasive in written, verbal or other forms
PO-8
The ability to use the tools and equipment necessary for their profession in the right place and at the right time
PO-9
Awareness of professional and ethical responsibility
PO-10
Ability to collect and organize data and to know how to organize them
Learning Outcomes
LO-1
Will be able to interpret the concept of Advertising
LO-2
Will be able to show the location of advertising in marketing
LO-3
Will be able to use advertising terms.
LO-4
Will be able to interpert ad. campaigns.
LO-5
Will be able to compare the techniques of advertising.
