Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
BYA0016 -		Corporate Communication	2/0/0	DE	Turkish	2

Course Goals	The aim of the course is to explain corporate communication concept and its importance, to introduce the applications in different corporations, to develop students' skills in evaluation about corporate communication, to provide students to be included in applications.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer İrem Aydoğdu
Course Assistant(s)	-
Schedule	Friday 09: 00-10: 45 Cats Meetings
Office Hour(s)	Friday 09: 00-10: 45 Cats Meetings
Teaching Methods and Techniques	** It was planned as formal, but after the developments in the pandemic process, it was decided to continue the theoretical part of the course with the Digital Distance Education method within the framework of the recommendations of YÖK.   The theoretical part of the course will be supported by sectoral E-Webinars that will be given in the Spring Semester with 100% Asynchronous and Synchronous enriched digital method and CATs V3.0 interface. According to the developments in the pandemic process and the senate, the curriculum and duration of the theoretical courses given with CATs V3.0 Digital Distance Education will be given by the diluted [accelerated] hybrid formal method through the optional appointment method.   The practical parts of the course will be given by the Digital Distance Education method, according to the developments in the pandemic process of the applications that cannot be given and according to the senate, diluted [accelerated] hybrid and / or the formal method in the last semester of the Spring Semester through the optional appointment method over the CATs V3.0 system in the Spring Semester. will be given with.
Principle Sources	-Akyürek, Rüveyde . Kurumsal İletişim Yönetimi, Anadolu Üniv. Yay., 2005 -Kaya, Bayram. Bütünleşik Kurumsal İletişim, Siyasal Kitabevi, 2003 -Peltekoğlu, Filiz Balta. Halkla İlişkiler Nedir?, Beta Basım Yayım, 2009. -Okay, Ayla . Kurum Kimliği, MediaCat Kitapları, 2005.
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	Institution as a concept, institutionalization and corporate communication, communication process, governance concept	Verbal Lecture
2. Week	Strategic perspective in corporate communication, areas where corporate communication interacts	Verbal Lecture
3. Week	Corporate culture and corporate identity	Verbal Lecture
4. Week	Types of in-house communication, formal and informal communications, aspects of in-house communication, horizontal, vertical and cross-communication	Verbal Lecture
5. Week	Techniques and tools used in Corporate Communication	Verbal Lecture
6. Week	Factors obstructing corporate communication Corporate Communication network models	Verbal Lecture
7. Week	Midterm
8. Week	Public relations; definition, importance, features, benefits and related fields	Verbal Lecture
9. Week	Corporate advertising, definition, importance, characteristics, benefits, basic concepts, applications.	Verbal Lecture,Discussion
10. Week	Corporate reputation management	Verbal Lecture
11. Week	Crisis management; definition of crisis, crisis management process, crisis communication plan.	Verbal Lecture
12. Week	Customer relations management	Verbal Lecture
13. Week	Corporate communication and social media	Verbal Lecture
14. Week	Again	Verbal Lecture
15. Week	Final exam	Final exam
16. Week	Final exam	Final exam
17. Week	Final exam	Final exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	30
Homework / Term Projects / Presentations	2	20
Final Exam	1	50

Program Outcomes PO-1 Effective communication skills PO-2 Ability to know protocol types PO-3 The awareness of the necessity of lifelong learning and the ability to do so PO-4 Ability to have knowledge about sectoral problems PO-5 Ability to monitor technological, cultural and social changes PO-6 The ability to effectively manage time and resources by improving management and leadership skills PO-7 The ability to gather and organize ideas and information needed to make ideas and projects effective, persuasive in written, verbal or other forms PO-8 The ability to use the tools and equipment necessary for their profession in the right place and at the right time PO-9 Awareness of professional and ethical responsibility PO-10 Ability to collect and organize data and to know how to organize them

Learning Outcomes LO-1 Will be able to create a plan of corporate communications for the organization. LO-2 Within a corporate communications plan, may take part in various sub-headings as a practitioner. LO-3 Will be able to evaluate an institution in terms of Corporate Communications. LO-4 Will be able to analyze the various corporate communications applications. LO-5 Will be able to apply corporate image development applications. LO-6 Will be able to analyze an organization's internal communications activities. LO-7 Will be able to formulate crisis communication studies.

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10