To enable students to learn how to deliver the right message to the target audience. To become aware of the advantages of mass mailing. To be able to adapt marketing elements in the mail environment.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
xx
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
- Interactive learning methods, class discussions are used
Principle Sources
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course
Verbal Lecture, Sampling, Presentations
2. Week
Introduction to marketing
Verbal Lecture, Sampling, Presentations
3. Week
Web technologies
Verbal Lecture, Sampling, Presentations
4. Week
Digital marketing
Verbal Lecture, Sampling, Presentations
5. Week
Development of online marketing
Verbal Lecture, Sampling, Presentations
6. Week
Advantages of online marketing
Verbal Lecture, Sampling, Presentations
7. Week
Midterm exam
Midterm Exam
8. Week
Elements of email marketing
Verbal Lecture, Sampling, Presentations
9. Week
Targeting
Verbal Lecture, Sampling, Presentations
10. Week
Scheduling
Verbal Lecture, Sampling, Presentations
11. Week
Personalization
Verbal Lecture, Sampling, Presentations
12. Week
Reporting
Verbal Lecture, Sampling, Presentations
13. Week
Remarkable content
Verbal Lecture, Sampling, Presentations
14. Week
General review and analysis
Verbal Lecture, Sampling, Presentations
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
To have theoretical and practical knowledge about Digital Media and Marketing
PO-2
To be able to think critically, free, original and creative, to be able to produce
PO-3
To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4
To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5
To have knowledge and application of data literacy and data management
PO-6
To be able to master changing communication strategies and technologies and manage processes
PO-7
To be able to produce content, present and manage skills within the scope of communication studies
PO-8
To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9
In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10
To be able to follow the speed of the digital age and keep the information about the field constantly updated