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| Course Goals |
The ultimate aim of this course is to give basic methodology of entrepreneurship so that students can jump from ideation level to commercialization. While learning this methodology, they can learn the dynamics of entrepreneurship ecosystem both in Turkish context and in other contexts, more particularly the contexts in which best entrepreneurial practices have already flourished. |
| Prerequisite(s) |
Course Code Course Name… |
| Corequisite(s) |
Course Code Course Name… |
| Special Requisite(s) |
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.) |
| Instructor(s) |
Dr. Öğretim Üyesi Artür Yetvart Mumcu |
| Course Assistant(s) |
Res. Asst. Taha Yusuf Çakarel |
| Schedule |
Friday, 13:00-14:50 (Virtual Class) |
| Office Hour(s) |
TBA |
| Teaching Methods and Techniques |
Reading, lecture (presentation) , discussion, in-class exercises, Ted Talks, films. |
| Principle Sources |
1. Eric Ries (2012). Yalın Yeni Girişim: Bugünün girişimcileri sürekli yeniliği kullanarak çok başarılı işleri nasıl ortaya çıkarır? Özyeğin Üniversitesi yayınları.
2. Alexander Osterwalder ve Yves Pigneur (2016). İş Modeli Üretimi: Optimist.
3. Steve Blank (2017). Girişimcinin El Kitabı: Boyut yayınları.
4. Girişimcilik ve İnovasyon Yönetimi (2016). Kahraman Çatı (ed.). Nobel Akademik Yayıncılık.
5. Girişimcilik Sözlüğü (2016). ARİNKOM, TTO Yayınları. |
| Other Sources |
-Class notes will also be available. |
|
| Course Schedules |
| Week |
Contents |
Learning Methods |
| 1. Week |
Introduction and orientation to the course |
Discussion |
| 2. Week |
Introduction to Entrepreneurship: What is entrepreneurship and why is it important?
|
Lecture, presentation, discussion, Ted Talk andarticle reading
|
| 3. Week |
Recognizing Opportunities and Generating Ideas |
Lecture, presentation and in-class Scamper exercise
Sunum, Anlatım ve Scamper sınıf içi Uygulama |
| 4. Week |
Building a new venture team:
Team discovery and team formation activities
|
Lecture, presentation, discussion, Ted Talk |
| 5. Week |
Idea validation tool: Business Model Canvas
|
Lecture, presentation, discussion |
| 6. Week |
Business Model Canvas Designing practices |
Lecture and discussion (in-class exercise) |
| 7. Week |
Lean Startup Methodology |
Lecture, presentation, discussion and article reading |
| 8. Week |
Midterm Exam |
EXAM |
| 9. Week |
Midterm Exam |
EXAM |
| 10. Week |
Feasibility Analysis & Industry and Competitor Analysis |
Lecture, presentation, discussion |
| 11. Week |
The Business Plan: What is it, why do entrepreneurs need to create such a plan and when should entrepreneurs use this tool? |
Lecture, presentation, discussion |
| 12. Week |
Assessing a New Venture’s Financial Strength and Viability & Getting Financing and Funding |
Lecture, presentation, discussion and guest speaker |
| 13. Week |
Entrepreneurship Ecosystem models and hot topics on entrepreneurship |
Lecture, presentation, discussion and article reading |
| 14. Week |
Recap of the semester |
Discussion |
| 15. Week |
Final Exam |
Assessment and evaluation |
| 16. Week |
Final Exam |
Assessment and evaluation |
| 17. Week |
Final Exam |
Assessment and evaluation |
