Undergraduate
Faculty of Arts and Design
Communication Arts
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Communication Arts Main Page / Program Curriculum / Effective Presentatıon Techniques

Effective Presentatıon Techniques

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ISN4204 Effective Presentatıon Techniques 1/2/0 DE Turkish 3
Course Goals
The aim of the course is to repeat rhetoric and presentation facts in detail and make the students aware of eloquence and presentation.
Prerequisite(s) None
Corequisite(s) None
Special Requisite(s) None
Instructor(s) Assist. Prof. Dr. Gülnur Işıklar
Course Assistant(s)
Schedule Thursday, 14:00-16:45, Ataköy Campus, 1D-04/06
Office Hour(s) Thursday, 14:00-16:45, Ataköy Campus, 1D-04/06
Teaching Methods and Techniques Theoritical lectures, discussions and homeworks.
Principle Sources - Aristoteles. Retorik, İstanbul: Yapı Kredi Yaınları, 2008.   -Peltekoğlu, Filiz Balta. Halkla İlişkiler Nedir, İstanbul:Beta Yayınları, 2007.
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Introduction to the course. Verbal Lecture
2. Week Examining the communication concept. Verbal Lecture
3. Week Determining the importance of usage of effective presentation techniques in history. Verbal Lecture
4. Week Examining efective presentation concept. Verbal Lecture
5. Week Emphasizing the importance of mediums that increase the effectiveness of presentation in communication. Verbal Lecture
6. Week Review. Verbal Lecture
7. Week Midterm Exam Midterm Exam
8. Week Emphasizing the effective peresentation ways in written communication. Verbal Lecture
9. Week Emphasizing the effective peresentation ways in visual communication. Verbal Lecture
10. Week Emphasizing the effective peresentation ways in nonverbal communication. Verbal Lecture
11. Week Establishing a connection between effective communication and corporate communication. Verbal Lecture
12. Week Emphasizing the importance of leaders in terms of effective communication. Verbal Lecture
13. Week Student practices about effective communication. Verbal Lecture
14. Week General review. Verbal Lecture
15. Week Assesment Assesment
16. Week Assesment Assesment
17. Week Assesment Assesment
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Homework / Term Projects / Presentations 1 30
Final Exam 1 40


Program Outcomes
PO-1Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5They will be able to analysis the subjects they read, perceived and understand.
PO-6Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8 By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10Students will generate communication strategy in certain subjects and realize every related works.
PO-11They will work creatively, freely and flexibly in their personal lines.
PO-12Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1Will be able to define the concept of effective presentation techniques.
LO-2Will be able to relate effective presentation techniques to communication concept.
LO-3Will be express himself/herself by becoming conscious about communication and effective presentation.
LO-4Will be able to interpret the concepts with his/her own words by using effective communication techniques.
LO-5Will be able to interpret the similarities and differences between the past and present presentation techniques by gaining knowledge about their appearance in mass media and printed media.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5