The purpose in this course, which has the nature of continuity of the text analysis course, is the consideration of the visual texts within the frame of the methods determined
- Zeybek, Işıl. Topluluğa Seslenme, İstanbul: Id Yayınları, 2004.
- Küçükerdoğan, Rengin. Reklam Söylemi, İstanbul: Es Yaınları, 2008.
- Küçükerdoğan, Rengin. Reklamda Kültürlerarasılık:Reklam İletişimde Yerel Küresel Göstergeler, İstanbul: Es Yayınları, 2009.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Opening course and definition of the fact of advertising as conceptually and consideration of the functions of advertising.
Verbal lecture
2. Week
Consideration of the formative elements of the visual texts.
Verbal lecture
3. Week
Consideration of the technical properties of the visual texts.
Verbal lecture
4. Week
Examination of the functions undertaken by the technical properties such as color, light, angle, clarity, shooting techniques etc. in the visual communication.
Verbal lecture
5. Week
Determination of the linguistic characteristics in the visual texts.
Verbal lecture
6. Week
Analysis of the advertising messages within the frame of the method determined with regards to the linguistic and technical characteristics.
Verbal lecture, Practice
7. Week
Midterm Exam
Midterm Exam
8. Week
Analysis of the advertising messages within the frame of the method determined with regards to the technical characteristics.
Verbal lecture, Practice
9. Week
Analysis of the advertising messages within the frame of the method determined with regards to the technical characteristics.
Verbal lecture, Practice
10. Week
Analysis of the advertising messages within the frame of the method determined with regards to the technical characteristics.
Verbal lecture, Practice
11. Week
Analysis of the advertising messages within the frame of the method determined with regards to the technical characteristics.
Verbal lecture, Practice
12. Week
Analysis of the advertising messages within the frame of the method determined with regards to the linguistic characteristics.
Verbal lecture, Practice
13. Week
Analysis of the advertising messages within the frame of the method determined with regards to the linguistic characteristics.
Verbal lecture, Practice
14. Week
Analysis of the advertising messages within the frame of the method determined with regards to the linguistic characteristics.
Verbal lecture, Practice
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Attendance
1
10
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to correctly understand and interpret the visual texts.
LO-2
Will be able to determine the formative elements of the visual texts.
LO-3
Will be able to express the effects of the advertisement on the behaviors of the consumers.
LO-4
Will be able to recognize the linguistic and visual characteristics in the advertising texts.
LO-5
Will be able to analyze and practice the advertising messages with regards to the linguistic and technical characteristics.
